Love Blooms on TikTok for SMBs: How to harness engagement ahead of Valentine's Day
From useful insights to creative guidance, here’s how to make sure your campaign finds love this February.
January signals the start of a new year, the end of the Christmas season, and the start of another holiday opportunity for SMBs: the lead-up to Valentine’s Day!
TikTok is a go-to destination that users turn to for discovery and inspiration, as well as sharing and recommendations in equal measure – 54% of TikTok users cite using TikTok to find and discover something new [1]. On TikTok, users are on the look-out for the perfect gift ideas, and inspiring ways to make their loved one feel appreciated and celebrated.
In 2023, #ValentinesDay garnered 57 billion video views [2]. With Valentine’s Day 2024 quickly approaching, now is the time to start creating holiday brand content and planning your campaigns and creative. Now is the time for your SMB to start creating holiday brand...
Though some advertisers might think that shopping and gift-giving fatigue post-Q4 would affect advertising success in the new year, research shows that shopping, engagement, and purchase intent continue to rise well into January and February, particularly with users seeking Valentine gift inspiration [3].
Valentine’s Day presents an even greater opportunity for tapping into audiences that might have been alienated during the Christmas season’s advertising pushes. TikTok communities of all kinds are looking to celebrate love and gift one another (and to treat themselves, too!) within a number of different verticals.
No matter what vertical your brand content taps into – from e-comm, to fashion or beauty, you can make the most out of the opportunity to engage with new or existing audiences, drive sales and maximise brand visibility on TikTok.
2023 data for key hashtags below show that Valentine’s Day is a chance to spread SMB love and find audiences on the platform. Make sure your SMB joins in on the conversations happening on TikTok.
#valentinesday (57.1B views)
#valentinesdaygift (2.6B views)
#valentinesdaymakeup (371.6M views)
#valentinesdayrecipes (39.3M views)
#valentinesdayoutfit (390.3M views) [2]
Ready to get started? Click ‘Download Now’ on the button below to access exclusive Valentine's Day 2024 insights and expert-recommended tips. Then, you’ll be ready to capture the hearts of your audience on TikTok!
Source:
[1] TikTok app global hashtag data September 2022
[2] TikTok internal data, Global, Dec 2023
[3] TikTok Marketing Science Global Custom Q5 Survey via AYTM, September 2023