Introducing TikTok Creative Assistant: Supercharge content ideation
Meet your new AI-powered virtual assistant! TikTok Creative Assistant is designed to support your video creation journey, helping you to brainstorm ideas, understand best practices, uncover trends, and find inspiration.
Over the past few years, we've seen trends and culture come to life through our global TikTok community, with creating content being at the heart of TikTok. The urge to connect and tell stories, spark conversations, drive creativity and culture lives among brands and creators alike. But today, we see that too much time is spent on creative ideation processes that take up time and energy. To allow you to focus on creativity and reconnect you to the joy of creation, we are tapping into the transformative capabilities of artificial intelligence technology to work together with you on ideating better and faster for TikTok.
Supercharging ideation processes with TikTok Creative Assistant
Today, we’re excited to invite brands and creators to explore collaboration with TikTok Creative Assistant which is now available in the TikTok Creative Center. TikTok Creative Assistant is an AI-powered virtual assistant designed to intelligently collaborate with brands and creators throughout their creative journey on TikTok. The latest evolution of creativity and productivity has led us to new paths of innovation. We’ve been working on a model that allows you to converse and collaborate with when creating for TikTok. It draws information from a wealth of TikTok-focused creative knowledge, providing you with the most relevant responses for when you're creating ads or videos for TikTok.
TikTok Creative Assistant is designed to spark creativity and be a launchpad for curiosity. It works alongside you, integrated in TikTok Creative Center, the platform where TikTok creative ideas are born.
If you're new to TikTok, Creative Assistant can guide you through TikTok creative best practices and advise you on how to get started.
If you're conducting research on the creative landscape on TikTok, Creative Assistant can showcase and analyse inspirational and top ads based on data sources on Creative Center.
When you're facing writer's block, Creative Assistant can brainstorm TikTok ideas with you, write and help refine your TikTok scripts.
With Creative Assistant, you're now empowered to continuously create a meaningful and valuable presence on TikTok through never-ending ideation and brainstorm sessions. This tool means brands and creators worldwide can harness the power of artificial intelligence to better ideate and create TikTok creatives like never before.
See what's trending
We have refined the way Creative Assistant searches and presents what's trending on TikTok. Now, when you ask "what's trending", you will be able to:
View concepts that have been trending in the past day
Understand the concept and the potential reasons why it went viral
View all related videos to this concept
View all related audio to this concept
Top Ads keyword search summary and video analysis
We're launching two analysis features for Top Ads powered by Creative Assistant. You will now be able to:
Attain a summary of displayed Top Ads when you search for keywords on Top Ads Page
Attain video-level insights with script analysis and video component breakdown for Top Ads with voiceovers
With these two new features, analysis of Top Ads will be made easier and you will be able to quickly identify key structures and highlight elements that drive performance and engagement.
Use TikTok Creative Assistant through Adobe Express
TikTok and Adobe Express have partnered to help make creating, launching, and ideating TikTok campaigns easier, quicker, and more effective. We're excited to announce that TikTok's Creative Assistant is now available within Adobe's all-in-one content creation app. Adobe Express users will now have access to Creative Assistant via the add-ons marketplace. Read the announcement here.
Hear from our Creative Partners
“Creative Assistant has saved me a lot of time and effort in generating TikTok relevant scripts for different brands' ads.”
“Creative Assistant has become an indispensable tool that enhances our output quality and simplifies pre-production, allowing us to focus on delivering exceptional content for brands.”
“TikTok Creative Assistant has really streamlined the process of learning about the market for us, reducing the time we’d normally take to research, giving us more time to focus on creating.”
“Creative Assistant is a game changer for Amplify to allow us to help our clients succeed at speed and at scale on TikTok.”
Example prompts to get you started
Simply copy and paste the prompts below into Creative Assistant to get started.
As you test drive these prompts, it’s important to remember that Creative Assistant is a launchpad for creative ideation, providing suggestions and playing the role of a collaborator in your creation journey. You are also always in total control, and have the option to use, edit, discard or redo the materials. These prompts are only suggestions, and you are able to change and tell Creative Assistant what you need help with.
You can input prompt and output responses in English, Spanish, German, Vietnamese, Portuguese, Thai, Japanese, Bahasa Indonesian, and Chinese.
A. Learn how to create for TikTok
I am new to creating videos on TikTok. What are some best practices I need to know before starting?
B. Gather inspiration with a research companion
Show me top-performing ads on Creative Center in the [industry] industry.
C. Brainstorm TikTok ideas
Come up with TikTok ideas for my brand named [name], promoting [topic].
D. Write and refine your TikTok scripts.
Write a TikTok ad script for my [industry] brand named [name], targeting [market] and [target audience]. Highlight these benefits in the script – [benefits].
Access Creative Assistant
Creative Assistant is now available in the TikTok Creative Center. Access Creative Assistant on the top right-hand corner of the Creative Center page.
Click on the link below to explore collaboration with Creative Assistant today! We'd also love to hear your feedback on Creative Assistant. Giving feedback on responses from Creative Assistant directly will let us know and help Creative Assistant learn and improve.
Get started