The TikTok Ad Awards are back!

June 12, 2023

We're celebrating the incredible paid advertising campaigns in Europe and Israel that showcased authenticity, inspired creativity and brought joy to the platform, and have groundbreaking results to prove it. On TikTok, 64% of people want brands to push creative boundaries, and the awards shine a light on the businesses that are doing just that, bringing entertaining content to the TikTok community and driving impact¹.

This year, we've launched a brand new category to celebrate everyone's favourite small businesses! Learn more here.

We're excited to celebrate another year of incredible campaigns by our brand partners and to welcome small businesses into the scheme. Creativity on TikTok knows no bounds and last year's awards taught us that the most successful ads on TikTok come from brands who embrace creativity to create authentic, joyous and, most importantly, entertaining campaigns which speak to their communities and ultimately drive action.

Stuart Flint, Head of Global Business Solutions for Europe at TikTok

Are your ads the greatest?

1. Source: TikTok Marketing Science EU Understanding TikTok’s Impact on Culture 2022 conducted by Flamingo Group

Categories

Greatest Creative

Greatest Creative celebrates the brands and agencies that dared to push the boundaries of creativity with TikTok ads that felt truly native and custom to the platform. We're looking for campaigns that were built TikTok-first, rather than being re-purposed from other platforms, and showcase our golden rules for success: ✨ Go native and entertain with content that feels authentic in the For You feed – forget about that perfectly polished post, put your brand's unique spin on trends, and create your own cultural moment. ✨ Lean into creative tools and partners like TikTok Creative Exchange, our Creative Partner Ecosystem, TikTok Creator Marketplace, creators, CapCut or the Creative Centre to create engaging ads. ✨ Go sound ON and engage the TikTok community through the power of sound; tap into trending tracks, lean on our library of pre-cleared commercial songs, or make your own bespoke sound to create a TikTok-native sonic identity.

Greatest Performance

Greatest Performance celebrates the measurable impact of paid TikTok campaigns, highlighting the brands that harness TikTok to smash their lower-funnel objectives. We're looking for campaigns that: ✨ Demonstrate impressive lower-funnel results via metrics like ROAS, CPA, CPI, CVR, conversions, and/or app installs. ✨ Measure and prove unique, standout performance via comparison to brand's own benchmarks or results achieved on other platforms. ✨ Adopt a test and learn approach, using insights to guide campaign and creative optimisation and improve overall results.

Greatest Small Business

Introducing a brand new category this year, Greatest Small Business celebrates the TikTok Ads Manager experts. We're on the lookout for small businesses with less than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results for their brand. We're looking for campaigns that: ✨ Push the boundaries of creativity with TikTok ads that uniquely showcase your small business and feel truly native to the platform. ✨ Demonstrate impressive results by providing tangible evidence of campaign effectiveness using key performance indicators (KPIs), compared to TikTok benchmarks or results achieved on other platforms. ✨ Use TikTok to achieve wider business objectives. Showcase the unique impact of TikTok on the business's real-world success.

*All submissions across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.