Adobe Express now includes TikTok's Creative Assistant
This new add-on integration makes creative ideation quicker and easier for brands of all sizes
TikTok and Adobe Express are announcing a first-of-its-kind collaboration with TikTok Creative Assistant to help make creating, ideating and optimizing TikTok-first video content easier, quicker, and more effective. TikTok Creative Assistant is now available as an add-on within Adobe Express — Adobe's go-to tool for digital content creation and collaboration — making creative workflows for TikTok more intuitive than ever before.
Previously only available in TikTok's Creative Center, Creative Assistant is an AI-powered virtual assistant that can intelligently collaborate with you on your brand's organic and paid creative content and supercharge success throughout the creative journey on TikTok. This first-of-its-kind integration with TikTok Creative Assistant allows brands of all sizes to brainstorm, ideate, and create TikTok content all within Adobe Express.
Making TikTok-first creative easy with Adobe Express
Creating TikTok ads that embrace the platform's unique style is crucial for success. When brands make ads that are TikTok-first—from jumping on trends to including features like text overlays, voiceovers, and green screen—74% of viewers say they catch their attention.¹ They also see a significant lift across brand outcomes,² and drive 3.3x more action such as clicks, likes, and shares compared to other platforms.³
Over the past few years, TikTok and Adobe have helped brands seize this creative opportunity by building easy-to-use creative solutions. With the new Creative Assistant add-on, Adobe Express now supports your brand's entire TikTok creation journey from ideation to launch.
"At TikTok, we are always finding innovative ways for brands, advertisers and creators to create engaging, fun and impactful content that resonates with the TikTok community. We're excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love. Having the ability to ideate, create and post all within Adobe Express further enables businesses of all sizes to create for TikTok at scale."
How it works
With Creative Assistant now available within Adobe Express as an add-on, users can:
Gain TikTok-first guidance: If your brand is looking to level up on TikTok, Creative Assistant can guide you on creative best practices, top-performing trends, and tips for getting your brand ready with top tips for success on the platform.
Tackle creative block: Your team can use Creative Assistant to brainstorm content ideas based on new and evergreen trends. It can also generate or refine scripts for your TikTok videos.
Gain insights from top TikTok ads, hashtags, and more: Creative Assistant makes creative research simple and efficient with analysis of top-performing TikTok ads based on data sources from TikTok Creative Center. Additionally, you and your team can gain insights into top-performing hashtags to help make sure your content is reaching the right audience.
Support throughout the content creation process: In addition to Creative Assistant, Adobe Express has creative templates, Adobe Stock video and images, and editing tools, elements and overlays for creating TikTok-first content. Through the combined capabilities of Creative Assistant and Adobe Express, you can brainstorm, create, schedule and publish TikTok videos.
Optimize creative workflows: This integration eliminates the extra time, effort, and resources required to use different platforms for each stage of the creative journey.
Get started today
Creative Assistant is now available as an add-on for Adobe Express users globally in English on desktop. To try this integration out, log onto Adobe Express, head to the add-on tab, search "TikTok Creative Assistant" and click add.
Need a little inspiration on how to use Creative Assistant? Here's a few suggested prompts to test it out with:
Show me what's trending on TikTok.Give me tips for making a high-performing ad creative.Show me some TikTok ad examples.Write some thought starters for my ad.
If you are not already an Adobe Express user but are interested in leveraging their Creative Assistant integration, you can access the new add-on in Adobe Express for free via the desktop.
Content provided by the TikTok Creative Assistant is generated automatically based on information submitted by you. TikTok does not make any promises or guarantees regarding the content generated by TikTok Creative Assistant. It is solely your decision whether to utilize and/or publish content created using the TikTok Creative Assistant in ads or other materials. You are solely responsible for any content created using TikTok Creative Assistant, including ensuring that such content is accurate and compliant with all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy.
Content created by TikTok Creative Assistant is not endorsed, sponsored, or approved by TikTok. The information you submit will be shared with our third-party service provider so that TikTok Creative Assistant can generate content for you. Please do not share personal, sensitive, or confidential information on TikTok Creative Assistant.
The TikTok Creative Assistant add-on for Adobe Express is now available in English wherever TikTok is available for all free and Premium Adobe Express users.
Sources
TikTok Marketing Science Global Creative First Study 2022 conducted by Ipsos.
TikTok Marketing Science Global Entertaining Ads Study 2022 conducted by Marketcast