Measurement, Performance, Strategy
Learn how to drive app performance on TikTok
Mobile is at the heart of METAP's digital revolution, primarily driven by the region’s young and mobile-first digital natives. Given this landscape, brand owners must fully embrace the increasing importance of effective app marketing in the region.
Strategies to drive effective app performance
To help app advertisers realize these opportunities on mobile, we collaborated with Adjust, a measurement and analytics suite, to better understand how app campaigns are performing on TikTok. This collaboration has uncovered three key strategies that maximize marketing effectiveness on the platform.
Want to learn more? You can download reports for each market to learn more about these key strategies that drive app performance on TikTok:
Download Outbound Regions Report
How these strategies drive impact across markets
From this same study with Adjust, we found that TikTok drives strong results across different objectives, a positive sign that high-quality users are on the platform. Let's look at how TikTok’s optimization strategies drive impact across three main markets: MENA, Türkiye and Outbound countries.
Measure your sucess with Adjust and TikTok
The collaboration between TikTok and Adjust empowers app advertisers with more tools to measure the effectiveness of their marketing campaigns. And with these three key strategies as your guiding principles, building a structured learning agenda will be crucial to understanding which strategies work best for your brand.
To measure the impact of your TikTok ads more accurately, we recommend integrating TikTok’s Self-Attributing Network (SAN). This integration gives app advertisers more performance insights, customised attribution windows, and access to advanced metrics such as engaged view-through attribution (EVTA). Learn more about how we improve our mobile measurement framework for app advertisers here.
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics suite provides visibility, insights and essential tools that drive better results.