Creators
Holidays are here! Spark festive magic with TikTok Creator Marketplace
The festive season is just around the corner, and on TikTok, holiday content never fails to spread joy. From preparations to celebrations, people in Singapore and Malaysia expect to spend more time on TikTok for festive inspiration this year [1]. And in the lead up to gifting season, creator collaborations are a great way to spark the festive feels and boost sales for brands.
With an easy-to-use interface, thousands of creators at your fingertips and first-party data reporting to analyze campaign performance, TikTok Creator Marketplace gives you everything you need to kickstart your holiday campaigns and connect with customers, through creators, over the festive period.
3 things TikTok users are looking forward to this holiday season
Demand for holiday content is growing. In the Philippines, 91% of users say they want to see more festive inspiration on TikTok this season than last [2] – and across Southeast Asia, there are 3 main things the TikTok community is looking forward to on the platform:
TikTok Togetherness
In the lead up to December, users look to the #ForYou page (FYP) and creators for that fuzzy festive feeling with hashtags such as #ChristmasSpirit and #FamilyChristmas. In Singapore and Malaysia, 61% are looking forward to family reunions and 62% are excited for dining with family and friends [1].
Shopping and Gifting
It’s gifting season – and the TikTok community is ready. In the Philippines, 76% say they’re looking forward to finding gifts for friends and family [2]. Users are also feeling extra generous this year: 43% of TikTokers in Singapore and Malaysia plan to spend more on festive gifting–2.7x more than non-TikTok users [1] – and users in Australia are 3.4x more likely to increase their gift shopping budget for Christmas 2022 [3].
Merry Celebrations
From festive parties to family dinners, the holidays are a time for celebration and TikTok users are searching for inspiration on how to get prepped. In the Philippines, 57% are looking forward to religious celebrations and 53% are getting ready for the party season with hashtags like #ChristmasMakeup [2].
November is the month for festive preparations
Holiday shopping may start as early as September but for the TikTok community, it ramps up in November: 48% of users in Singapore and Malaysia [1] and 43% of users in the Philippines [2] do their gift shopping in the month before Christmas – just in time for the sales shopping season.
Australian TikTok users have the same idea: 7 in 10 begin gift shopping 1-3 months before the holidays. Plus, they’re 51% more likely to convince others to buy a product they saw on the platform [3]. Brands should certainly leverage on tapping into creators’ influence and outreach. Partnering with creators ahead of, and during, the November surge gets customers inspired for planning and shopping, boosting festive sales.
Creators are at the heart of creative ideas for the holidays
On TikTok, creator content not only sparks discovery – it leads to purchases. In Singapore and Malaysia, 9 in 10 users discovered something for the holidays on TikTok and 8 in 10 subsequently made a festive purchase [1]. Inspiration also pays off: users in Australia spend 45% more when TikTok is part of the purchase journey [3].
On TikTok, there’s no start or end to the purchasing path – it’s an infinite loop of discovery, consideration, conversion and post-purchase reviews. So, what’s the most effective way to partner with creators and inspire your audience this holiday season? Here are some key content ideas to try:
Food and beverage: Involve TikTok food creators to try new Christmas themed recipes (or a spin on traditional dishes) for 12 consecutive days – #12DishesOfChristmas!
Beauty: Leverage TikTok beauty creators to bring Christmas looks to life with GRWM videos, beauty wish lists or party look inspiration – #ChristmasMakeup.
Traditions: Lean into local traditions and ask creators to share their own festive stories or family traditions – #FamilyTradition.
On TikTok, inspiration is everything. This holiday season, find out how to leverage the power of TikTok Creator Marketplace and kickstart collaborations that are sure to spark festive joy.
A gift from us to you!
Use the Advertising Code ‘FESTIVE22’ when running your holiday creator campaign on TikTok Creator Marketplace between 1 November to 25 December 2022, and stand a chance to earn up to US$200 worth of ad credits* in your TikTok Ads Manager account.
Step-by-step guide:
Login to TikTok Creator Marketplace
Click on ‘Create Campaign’ [top right corner]
Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.
On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method.
Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.
Enter the Advertiser code “FESTIVE22” in the red boxed out section marked out in the image below
Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.
Boost festive sales and supercharge your holiday campaigns with creators on TikTok Creator Marketplace now!
*This TikTok Creator Marketplace Holiday Campaign 2022 is open to advertisers in Singapore (SG), Malaysia (MY), Philippines (PH), and Australia (AU) only. The holiday campaign must be run and completed between 1 Nov and 25 Dec 2022. A campaign is considered as completed, only when the creator has successfully published the approved campaign video via TikTok Creator Marketplace, and received the agreed upon payment from the advertiser.
The Advertising Code “FESTIVE22” can only be used once per advertiser. Limited to the first 100 advertisers across all participating markets, on a first-come-first served basis. If your TTAM account is not in USD, you will get the equivalent in your local currency. Detailed Terms & Conditions apply.
Sources
TikTok commissioned survey on Festive behaviors, in MY, SG (N=1,212) Aug 2022.
TikTok commissioned survey on Festive behaviors, in PH (N=500) June 2022.
TikTok commissioned survey conducted by Toluna on Christmas behaviors in APAC, n=6,212 (AU results), Jun-Aug 2022.