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TikTok Pixel helps you gain insights into which ads are performing well, which audience types engage with your content, and which actions users take after clicking on your ads. You can use TikTok Pixel to build a strong full-funnel strategy automatically with no required tech experience.
Optimize your e-commerce campaigns with data connections and Video Shopping Ads. Match audience data with products in your catalog to target customers most likely to buy.
Advertisers who seek to understand the audiences reached on TikTok will now have access to a growing suite of 3rd-party offerings to measure their campaigns.
New offerings in the TikTok Pulse suite place your brand alongside top trending content with even more flexibility, precision, and control.
With fully-subsidized creator fees and purpose-made video assets, TikTok Creative Challenge helped Microsoft hit its KPIs and altered the tech giant's future media strategy.
Get ready to take your TikTok Ads on the go with a seamless mobile-to-desktop experience, bringing together the best of Promote and TikTok Ads Manager.
Explore quintessential national moments that define culture and uncover key platform insights on how your brand can make a lasting impact with Canadians on TikTok.
Using TikTok's new Category Exclusion and Vertical Sensitivity controls, advertisers now have more customizable ways to define where their ads appear on the For You feed. Allowing for brand protections that extend beyond traditional suitability, the controls can be conveniently accessed in a new unified Brand Safety Hub in TikTok Ads Manager.
New research shows the best way for brands to connect with the bilingual Hispanic audience on TikTok is through mixed-language ads, using both Spanish and English.
Promote is a convenient, mobile-friendly advertising tool designed to meet your full-funnel goals on the go - and it just got better, with a seamless mobile-to-desktop experience bringing the best of TikTok Ads Manager.
Approximately 79% of all conversions attributed to TikTok were missed by last-click attribution models. To understand TikTok's true impact on business goals, marketers need to apply new incremental measurement strategies, such as Geo Lift Tests.
Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.
TikTok is where communities get together to drive culture and engage with their favorite brands. And all that interaction is not just about helping users discover new businesses and products—it's also helping brands generate strong results. To understand the impact TikTok has on businesses, we've launched several measurement studies across the Nordics and Central Europe. And the results have consistently shown that TikTok Works.
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