Goodiebox

The Objective 

Goodiebox is Europe’s leading beauty product subscription service, delivering more than 7 million boxes all across the region. To identify the effectiveness of their campaigns while boosting memberships and awareness in 13 European countries, the brand came to TikTok for a Conversion Lift Study paired with an engaging and enticing campaign that would reshape the way the company promotes its products.

The Solution 

Nothing entices new customers like free gifts with a subscription, and for Goodiebox, that’s exactly what they offer. Promoting their subscription through a number of TikTok-first videos, the brand enticed people with a broad range of creatives – all perfectly at home on the platform. Following current trends like the POV (point of view) unboxing, the brand presented a suite of videos as InFeed ads that felt native, relatable, and playful, all while framing their core product in fun and new ways. But how do you know your campaigns are truly what’s causing customers to convert? That’s where TikTok’s Conversion Lift Study comes in. By testing two separate groups – one that sees your ad, and one that doesn’t – we can compare conversion rates and determine campaign performance accurately.  

The Results 

The Goodiebox campaign generated huge amounts of positive sentiment, and was a massive success across a number of metrics. 

Over the last year, the brand has reduced customer acquisition cost – its main KPI – to just 33% when compared to the previous period. And as for cost per click, Goodiebox recorded a 50% reduction, showing a strong correlation between TikTok-first content and strong targeting. Beyond lower costs, the brand’s use of our Conversion Lift Study showed a 64% increase in new members as a direct result of its TikTok campaigns.