Ryse

The objective

Driving predictable sales

Ryse Supplements, a prominent Health & Wellness brand headquartered in Prosper, TX, set out to revolutionize the Sports Nutrition industry. Ryse Supplements wanted to establish a reliable and predictable sales stream on TikTok Shop, but they noticed that their efforts on organic content alone provided little predictability, prompting the need for a more strategic approach. The objective was clear: generate consistent sales.

With a strategic focus on making their TikTok Shop a success and achieving predictable sales, Ryse Supplements embarked on a journey to leverage the power of Shop Ads to accelerate growth.

The solution

Shop Ads + TikTok Shop Coupons

To achieve their objectives, Ryse Supplements tested a combination of Shop Ads and TikTok Shop Coupons. The Coupons were designed to instill a sense of urgency, while the Shop Ads were employed to reach their target audiences at scale and ensure maximum exposure for their promotions.

The results

Boosting growth and ROAS

The synergy of Coupons and Ads proved to be a winning formula. The strategic alignment of these elements not only generated heightened interest but also provided the predictability in sales that was previously lacking.

By strategically combining these elements, Ryse Supplements not only achieved predictable sales but also accelerated their growth on TikTok Shop. Since adopting Shop Ads, the brand generated an impressive $6 million at a 14x Return on Ad Spend (ROAS), according to internal performance data.