Enigmasoftwares

Background

Leveraging TikTok to achieve better purchase ROAS

Enigmasoftwares is an indie game studio based in Vietnam. In May 2023, they ran App Event Optimization (AEO) campaign with High Spending Power targeting for midcore game title, Shadow Hunter. Enigmasoftwares' goal was to effectively achieve lower cost per purchase (SKAN) and higher conversion volume, targeting mobile gamers in the United States.

The solution

Improving performance for iOS AEO campaign

Enigmasoftwares ran iOS AEO campaign optimizing towards Purchase, leveraging High Spending Power (HSP) targeting supported by App Profile Page. This targeting option empowered Enigmasoftwares to reach audiences who have a history of purchases specific to gaming after interacting with TikTok ads. This resulted in efficient campaign performance such as lower Cost per Purchase (SKAN), higher Purchase ROAS (SKAN) and Conversions Volume with 90% Confidence Level from Split Test.

The results

Achieving impressive results with TikTok's High Spending Power targeting

Enigmasoftwares' High Spending Power campaign was a huge success. The game studio saw a 3% lower cost per acquisition (purchase) SKAN, and 3% higher conversion (SKAN). This shows Enigmasoftwares was able to encourage more people to play and spend on Shadow Hunter: Lost Worlds, all while using its advertising budget more efficiently. Overall, the campaign achieved a 38% higher purchase ROAS (SKAN), in comparison to another AEO Purchase ad group with broad targeting in split test.