What's Next Report 2022: 틱톡 문화의 원동력에 대한 인사이트

What's Next Report 2022: 틱톡 문화의 원동력에 대한 인사이트

2022년 2월 28일

틱톡포비즈니스, 코리아

TrendsInsights

10억 명이 넘는 사람들이 즐거움을 찾고 공유하며, 새로운 것을 배우고, 중요한 순간을 기념하기 위해 틱톡을 찾습니다. 우리는 본인의 일상 생활부터 워크숍과 커뮤니티까지 과감없이 보여주는 중소기업 창업자부터 신제품 출시를 앞두고 재밌고 진심이 느껴지는 틱톡을 만드는 자동차 브랜드에 이르기까지 다양한 브랜드와 커뮤니티, 크리에이터들로부터 많은 것을 배울 수 있었습니다.

틱톡의What's Next Report 2022는2022년 틱톡에서 브랜드의 실제 성공과 영향력을 주도할 영역에 대한 심층 분석을 제공합니다. 전 세계 20개 보고서는 각 국가의 가장 인기있는 카테고리와 성공 사례를 통해 틱톡에서 성공할 수 있는 법과 더 많은 영감을 찾는 브랜드를 위한 팁을 제공합니다. 커뮤니티 커머스의 부상과 사운드의 중요성, 크리에이터와의 진정성 있는 파트너십, 지속되는 브랜드 보호에 대한 집중에 이르기까지, 2022년에는 브랜드가 창의적이고 진정성이 엿보이는 콘텐츠를 통해 진정한 비즈니스 가치를 창출할 수 있기를 기대합니다.

틱톡의 비즈니스 마케팅 글로벌 총괄인 소피아 헤르난데즈(Sofia Hernandez)는 다음과 같이 말했습니다: "What's Next 리포트는 전 세계 틱톡에 대한 브랜드의 실제 성공과 영향을 주도하는 영역에 대한 심층 분석을 제공합니다. 사운드의 진화부터 멈출 수 없는 #틱톡보고삼(#TikTokMadeMeBuyIt)의 영향력, 크리에이터와의 파트너십까지 모든 규모의 기업이 창의적이고 진정성 있는 콘텐츠로 커뮤니티와 소통할 수 있는 무궁무진한 방법을 소개합니다. 틱톡이 선사할 또 다른 흥미로운 한 해를 기대해주시기 바랍니다."

커뮤니티 커머스

엔터테인먼트와 커머스는 밀접하게 얽혀 있습니다. 커뮤니티 커머스가 폭발적으로 증가함에 따라 틱톡이 제품 및 브랜드 발견을 위한 중요한 플랫폼으로 자리잡게 되었습니다.

틱톡은 새로운 제품과 기존 제품, 이 둘 모두와 관련된 새로운 쇼핑 및 문화적 트렌드를 주도합니다. 틱톡은 플랫폼 내 브랜드, 크리에이터 및 커뮤니티 참여에 대해 지속적으로 연구하고 있습니다. 73%의 사람들이 다른 플랫폼 대비 틱톡에서 교류하는 브랜드와 더 깊은 유대감을 느낀다고 답했고¹, 67%는 틱톡이 계획에 없던 구매를 유도한다고 답했습니다².

2022년은 콘텐츠와 라이브(LIVE)가 쇼핑 엔터테인먼트로 변신하는 전자상거래 솔루션인 틱톡 쇼핑(TikTok Shopping)의 본격적인 첫 해가 될 것입니다. 이 솔루션을 통해 브랜드, 판매자 및 크리에이터는 직접 쇼핑 경험을 구축하고, 제품을 마케팅하며, 전자 상거래 비즈니스를 직접 운영하며 그 어느 때보다 쉽게 커뮤니티 커머스의 힘을 활용할 수 있습니다.

커뮤니티 커머스는 계속 진화할 것입니다. 라이브 경험은 엔터테인먼트에 대한 수요를 충족시킬뿐만 아니라 제품과 브랜드를 발견하고 쇼핑하는 새로운 방식을 제시할 것입니다. 브랜드가 즐거운 엔터테인먼트를 제공하는 한 틱톡은 브랜드가 관심을 실제 행동으로 전환하는 데 도움을 줄 수 있는 새로운 솔루션을 계속해서 개발해 나갈 것입니다.

사운드의 진화

사운드는 틱톡 경험에 필수적이며 우리가 이야기를 전달하는 방식을 바꾸고 있습니다. 우리는 플랫폼 내에서 틱톡 커뮤니티만큼이나 장르를 불문하고다양한아티스트의 노래가 인기를 얻는 것을목격했습니다.

틱톡에서 음악은 플랫폼 내에만 머물지 않습니다. 틱톡 사용자의 88%는 사운드가 전체 앱 경험의 중심에 있다고 응답했으며³이로 인해 틱톡 사용 중에 듣게 되는 노래는 플랫폼 밖에서 검색, 스트리밍, 또는 구매로 이어집니다. 이는 아티스트와 브랜드 모두에게 새로운 가능성을 열어줄 뿐만 아니라 음악을 공유하고, 만들고, 발견하는 새로운 패러다임을 제시합니다. 브랜드가 2022년에 음악 문화를 발전시키려면 모든 생각과 행동에 앞서 아티스트를 최우선으로 고려해야 합니다.

음악은 틱톡 콘텐츠의 관련성을 높여줄 뿐만 아니라 시청 시간을 늘리고 사용자가 콘텐츠를 건너뛸 가능성을 줄여줍니다. 또한 음악은 기분에 영향을 주어 사람들이 더 긍정적인 기분을 느낄 수 있게 합니다. 연구에 따르면 인스트루멘털(instrumental) 사운드가 브랜드 상기도에 가장 효과적인 반면 R&B, 팝 및 랩은 브랜드 호감도와 가장 관련이 높습니다. 브랜드 맞춤형 음악은 높은 관심도를 생성하고 클릭을 유도하는데 효과적입니다⁴. 2022년에는 몰입형 오디오와 독특한 사운드의 힘을 빌려 음향 브랜딩에 투자하는 브랜드가 틱톡 커뮤니티의 마음을 사로잡을 것입니다.

크리에이터의 영향력

틱톡 크리에이터는 플랫폼의 중심에 있는 대담하고, 트렌드를 이끌어 나가는 개척자입니다. 크리에이터의 영향력은 수치를 통해 쉽게 알 수 있습니다. 틱톡에서 크리에이터와 파트너쉽을 맺은 광고의 경우 조회율(VTR)이 193% 증가하고, 크리에이터 협업을 통해 제작된 브랜드 콘텐츠의 광고 상기도는 27% 더 높습니다⁵. 나아가 틱톡 사용자의 62% 역시 브랜드가 소비자와 소통할 수 있는 가장 좋은 방법은 크리에이터라고 말하며⁶ 이에 동의함을 보여주고 있습니다.

틱톡 크리에이터 마켓플레이스는크리에이터 협업을 위한 플랫폼으로 산업, 예산 및 비즈니스 목표에 따라 크리에이터 검색이 가능합니다. 비즈니스는 또한 자신의 브랜드를 언급하는 동영상을 검색하여 제품을 이미 알고 있고 사랑하는 크리에이터를 찾아볼 수도 있습니다. 마켓플레이스를 통해 브랜드는 24개 국가에서 100,000명 이상의 크리에이터와 연결될 수 있습니다.

틱톡은 계속해서 더 많은 크리에이터가 플랫폼에서 번창하고 브랜드와 협업하여 새로운 방식으로 수익 창출을 이어나갈 수 있도록 지원할 것입니다.

브랜드 가치 보호

2022년 틱톡에서 기대할 수 있는 트렌드에 대해 이야기하는 것도 좋지만, 회사로서 틱톡의 최우선 순위는 커뮤니티 보호입니다. 틱톡은 크리에이터와 커뮤니티의 안전 보호가 곧 브랜드에게 긍정적인 환경을 조성하는 길이라고 믿습니다.

틱톡은 틱톡 커뮤니티의 안전에 대한 헌신을 반영하는 일련의 정책, 제품 및 계획을 도입하여 안전에 대한 집념을 지속적으로 보여주고 있습니다. 브랜드 파트너의 의견에 귀를 기울이고 브랜드 콘텐츠가 안전하고 적합한 사용자 비디오 옆에 표시될 수 있도록 광고주에게 제공하는 정보의 범위를 확대했습니다. 또한 파트너십을 강화 및 확장하여 자체 운영에 대한 정보를 제공하고 궁극적으로는 디지털 생태계의 더 큰 이익을 위한 업계 발전에 도움이 되고자 합니다.

틱톡은 커뮤니티 안전을 위해 취하는 조치를 투명하고 책임감 있게 공개하고자 노력하고 있습니다. 2022년에도 틱톡은 안전을 위한 브랜드 솔루션, 투명성, 파트너십을 우선시하여 창의적 표현이 가능한 더욱 안전한 플랫폼을 구축할 것입니다.

2022년은 틱톡의 브랜드들에게 있어 그 어느 때와도 비교할 수 없는 해가 될 것입니다. 커뮤니티 커머스의 부상부터 브랜드가 진정성 있게 이야기를 전달할 수 있도록 돕는 틱톡 크리에이터의 확산에 이르기까지 틱톡에서 비즈니스를 하기에 이보다 더 좋은 시기는 없었습니다.

What's Next 조사 방식

틱톡 포 비즈니스는 2020년 10월부터 2021년 10월까지 틱톡의 플랫폼 내에서 포괄적인 인사이트를 수집했습니다. 양적 자사 데이터 분석을 통해 상당한 성장을 보인 카테고리와, 가장 인기 있었던 카테고리, 그리고 특별한 주목을 받을 가치가 있는 카테고리를 조명하였습니다. 해시태그를 신뢰할 수 있는 지표로 조사했으며 각 카테고리 별로 상관관계가 높은 해시태그를 찾은 뒤 볼륨별로 순위를 매겼습니다. 더 나아가 각 해시태그의 성장률과 볼륨을 분석하여 다양한 카테고리와 관련된 지난 1년 간의 인사이트를 도출할 수 있었습니다. 보고서에 포함된 카테고리 분석을 통해 2021년 틱톡에서 어떤 일들이 있었는지 돌아보고 2022년 성장 기회에 대해 알아보세요.

What's Next - 한국 리포트 다운로드

What's Next - 국가별 리포트 다운로드

TikTok Marketing Science References
1. TikTok Marketing Science Global Community and Self-Expression Study 2021, conducted by Flamingo
2. TikTok Marketing Science US,Holiday Shopping Behavior Custom Research,conducted by Walnut Unlimited
3. TikTok Marketing SciencePower of Soundconducted by Kantar
4. TikTokMarketing Science European Music in Ads Research conducted by Hotspex
5. TikTok Marketing Science European proprietary creative analysis 2021
6. TikTok Marketing Science Native vs Creative Advertiser Content Research conducted by Mindlab

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틱톡의 비즈니스 마케팅 글로벌 총괄인 소피아 헤르난데즈(Sofia Hernandez)는 다음과 같이 말했습니다: \"What's Next 리포트는 전 세계 틱톡에 대한 브랜드의 실제 성공과 영향을 주도하는 영역에 대한 심층 분석을 제공합니다. 사운드의 진화부터 멈출 수 없는 #틱톡보고삼(#TikTokMadeMeBuyIt)의 영향력, 크리에이터와의 파트너십까지 모든 규모의 기업이 창의적이고 진정성 있는 콘텐츠로 커뮤니티와 소통할 수 있는 무궁무진한 방법을 소개합니다. 틱톡이 선사할 또 다른 흥미로운 한 해를 기대해주시기 바랍니다.\"

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\n 커뮤니티 커머스\n

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\n 크리에이터의 영향력\n

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틱톡은 계속해서 더 많은 크리에이터가 플랫폼에서 번창하고 브랜드와 협업하여 새로운 방식으로 수익 창출을 이어나갈 수 있도록 지원할 것입니다.

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\n What's Next 조사 방식\n

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\n\n\n\n \n\n","is_use_parent_template":true,"cover_image":"/images/993c589b27086f6ddfd49840e20b492b.png","title":"What's Next Report 2022: 틱톡 문화의 원동력에 대한 인사이트","author":{"id":"6977195375857860610","creator":"eva.pi","created_at":"2021-06-24T05:19:58.000Z","updated_at":"2021-06-24T05:19:58.000Z","title":"코리아","author":"틱톡포비즈니스"},"tags":["6948944898028486658",54],"featured":false,"country":["KR"],"description":"What's Next Report 2022를 통해 올해 틱톡에서 브랜드의 성공과 영향력을 주도할 영역에 대해 알아보세요","slug_data":{"excerpt":"What's Next Report 2022를 통해 올해 틱톡에서 브랜드의 성공과 영향력을 주도할 영역에 대해 알아보세요","slug":"whats-next-report-2022-insight-into-culture-drivers-on-tiktok"},"publish_time":{"timezone":"Asia/Jayapura GMT+09:00","time":"2022-02-28T17:51:00Z"}}},"cmsContent":{"contentData":{"_contentId":"7lGBNZS3H7CKwECaCauWyL","_type":"Entry","_contentType":"pageBlog","slug":"whats-next-report-2022-insight-into-culture-drivers-on-tiktok","name":"What's Next Report 2022: 틱톡 문화의 원동력에 대한 인사이트","excerpt":"What's Next Report 2022를 통해 올해 틱톡에서 브랜드의 성공과 영향력을 주도할 영역에 대해 알아보세요","author":["Tiktok for Business"],"publishTime":"2022-02-24T21:33:00.000Z","coverAsset":{"size":37778,"width":622,"height":350,"title":"Thumb - 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","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"틱톡은 새로운 제품과 기존 제품, 이 둘 모두와 관련된 새로운 쇼핑 및 문화적 트렌드를 주도합니다. 틱톡은 플랫폼 내 브랜드, 크리에이터 및 커뮤니티 참여에 대해 지속적으로 연구하고 있습니다. 73%의 사람들이 다른 플랫폼 대비 틱톡에서 교류하는 브랜드와 더 깊은 유대감을 느낀다고 답했고","marks":[],"data":{}},{"nodeType":"text","value":"1","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":", 67%는 틱톡이 계획에 없던 구매를 유도한다고 답했습니다","marks":[],"data":{}},{"nodeType":"text","value":"2","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":". ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"2022년은 콘텐츠와 라이브(LIVE)가 쇼핑 엔터테인먼트로 변신하는 전자상거래 솔루션인 틱톡 쇼핑(TikTok Shopping)의 본격적인 첫 해가 될 것입니다. 이 솔루션을 통해 브랜드, 판매자 및 크리에이터는 직접 쇼핑 경험을 구축하고, 제품을 마케팅하며, 전자 상거래 비즈니스를 직접 운영하며 그 어느 때보다 쉽게 커뮤니티 커머스의 힘을 활용할 수 있습니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"커뮤니티 커머스는 계속 진화할 것입니다. 라이브 경험은 엔터테인먼트에 대한 수요를 충족시킬뿐만 아니라 제품과 브랜드를 발견하고 쇼핑하는 새로운 방식을 제시할 것입니다. 브랜드가 즐거운 엔터테인먼트를 제공하는 한 틱톡은 브랜드가 관심을 실제 행동으로 전환하는 데 도움을 줄 수 있는 새로운 솔루션을 계속해서 개발해 나갈 것입니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"사운드의 진화","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"사운드는 틱톡 경험에 필수적이며 우리가 이야기를 전달하는 방식을 바꾸고 있습니다. 우리는 플랫폼 내에서 틱톡 커뮤니티만큼이나 장르를 불문하고","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"다양한","marks":[],"data":{}}],"data":{"uri":"https://newsroom.tiktok.com/en-us/year-on-tiktok-music-report-2021"}},{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"아티스트의 노래가 인기를 얻는 것을","marks":[],"data":{}}],"data":{"uri":"https://newsroom.tiktok.com/en-us/year-on-tiktok-music-report-2021"}},{"nodeType":"text","value":"목격했습니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\n틱톡에서 음악은 플랫폼 내에만 머물지 않습니다. 틱톡 사용자의 88%는 사운드가 전체 앱 경험의 중심에 있다고 응답했으며","marks":[],"data":{}},{"nodeType":"text","value":"3 ","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":"이로 인해 틱톡 사용 중에 듣게 되는 노래는 플랫폼 밖에서 검색, 스트리밍, 또는 구매로 이어집니다. 이는 아티스트와 브랜드 모두에게 새로운 가능성을 열어줄 뿐만 아니라 음악을 공유하고, 만들고, 발견하는 새로운 패러다임을 제시합니다. 브랜드가 2022년에 음악 문화를 발전시키려면 모든 생각과 행동에 앞서 아티스트를 최우선으로 고려해야 합니다. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"음악은 틱톡 콘텐츠의 관련성을 높여줄 뿐만 아니라 시청 시간을 늘리고 사용자가 콘텐츠를 건너뛸 가능성을 줄여줍니다. 또한 음악은 기분에 영향을 주어 사람들이 더 긍정적인 기분을 느낄 수 있게 합니다. 연구에 따르면 인스트루멘털(instrumental) 사운드가 브랜드 상기도에 가장 효과적인 반면 R&B, 팝 및 랩은 브랜드 호감도와 가장 관련이 높습니다. 브랜드 맞춤형 음악은 높은 관심도를 생성하고 클릭을 유도하는데 효과적입니다","marks":[],"data":{}},{"nodeType":"text","value":"4","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":". 2022년에는 몰입형 오디오와 독특한 사운드의 힘을 빌려 음향 브랜딩에 투자하는 브랜드가 틱톡 커뮤니티의 마음을 사로잡을 것입니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"크리에이터의 영향력","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"틱톡 크리에이터는 플랫폼의 중심에 있는 대담하고, 트렌드를 이끌어 나가는 개척자입니다. 크리에이터의 영향력은 수치를 통해 쉽게 알 수 있습니다. 틱톡에서 크리에이터와 파트너쉽을 맺은 광고의 경우 조회율(VTR)이 193% 증가하고, 크리에이터 협업을 통해 제작된 브랜드 콘텐츠의 광고 상기도는 27% 더 높습니다","marks":[],"data":{}},{"nodeType":"text","value":"5","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":". 나아가 틱톡 사용자의 62% 역시 브랜드가 소비자와 소통할 수 있는 가장 좋은 방법은 크리에이터라고 말하며","marks":[],"data":{}},{"nodeType":"text","value":"6","marks":[{"type":"superscript"}],"data":{}},{"nodeType":"text","value":" 이에 동의함을 보여주고 있습니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"틱톡 크리에이터 마켓플레이스는","marks":[],"data":{}}],"data":{"uri":"https://creatormarketplace.tiktok.com/"}},{"nodeType":"text","value":"크리에이터 협업을 위한 플랫폼으로 산업, 예산 및 비즈니스 목표에 따라 크리에이터 검색이 가능합니다. 비즈니스는 또한 자신의 브랜드를 언급하는 동영상을 검색하여 제품을 이미 알고 있고 사랑하는 크리에이터를 찾아볼 수도 있습니다. 마켓플레이스를 통해 브랜드는 24개 국가에서 100,000명 이상의 크리에이터와 연결될 수 있습니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"틱톡은 계속해서 더 많은 크리에이터가 플랫폼에서 번창하고 브랜드와 협업하여 새로운 방식으로 수익 창출을 이어나갈 수 있도록 지원할 것입니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"\n브랜드 가치 보호","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"2022년 틱톡에서 기대할 수 있는 트렌드에 대해 이야기하는 것도 좋지만, 회사로서 틱톡의 최우선 순위는 커뮤니티 보호입니다. 틱톡은 크리에이터와 커뮤니티의 안전 보호가 곧 브랜드에게 긍정적인 환경을 조성하는 길이라고 믿습니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"틱톡은 틱톡 커뮤니티의 안전에 대한 헌신을 반영하는 일련의 정책, 제품 및 계획을 도입하여 안전에 대한 집념을 지속적으로 보여주고 있습니다. 브랜드 파트너의 의견에 귀를 기울이고 브랜드 콘텐츠가 안전하고 적합한 사용자 비디오 옆에 표시될 수 있도록 광고주에게 제공하는 정보의 범위를 확대했습니다. 또한 파트너십을 강화 및 확장하여 자체 운영에 대한 정보를 제공하고 궁극적으로는 디지털 생태계의 더 큰 이익을 위한 업계 발전에 도움이 되고자 합니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\n틱톡은 커뮤니티 안전을 위해 취하는 조치를 투명하고 책임감 있게 공개하고자 노력하고 있습니다. 2022년에도 틱톡은 안전을 위한 브랜드 솔루션, 투명성, 파트너십을 우선시하여 창의적 표현이 가능한 더욱 안전한 플랫폼을 구축할 것입니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\n2022년은 틱톡의 브랜드들에게 있어 그 어느 때와도 비교할 수 없는 해가 될 것입니다. 커뮤니티 커머스의 부상부터 브랜드가 진정성 있게 이야기를 전달할 수 있도록 돕는 틱톡 크리에이터의 확산에 이르기까지 틱톡에서 비즈니스를 하기에 이보다 더 좋은 시기는 없었습니다.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-entry-block","_contentId":"6DebgrtIiR2IkC2oBvN161","_parentId":"7ojesV7ZCtL2kNenfYqHpy","_type":"Entry","_contentType":"moduleQuoteBlock","quote":{"ko":"What's Next 조사 방식\n틱톡 포 비즈니스는 2020년 10월부터 2021년 10월까지 틱톡의 플랫폼 내에서 포괄적인 인사이트를 수집했습니다. 양적 자사 데이터 분석을 통해 상당한 성장을 보인 카테고리와, 가장 인기 있었던 카테고리, 그리고 특별한 주목을 받을 가치가 있는 카테고리를 조명하였습니다. 해시태그를 신뢰할 수 있는 지표로 조사했으며 각 카테고리 별로 상관관계가 높은 해시태그를 찾은 뒤 볼륨별로 순위를 매겼습니다. 더 나아가 각 해시태그의 성장률과 볼륨을 분석하여 다양한 카테고리와 관련된 지난 1년 간의 인사이트를 도출할 수 있었습니다. 보고서에 포함된 카테고리 분석을 통해 2021년 틱톡에서 어떤 일들이 있었는지 돌아보고 2022년 성장 기회에 대해 알아보세요."},"speakerTitle":{"ko":"### What's Next 조사 방식\n틱톡 포 비즈니스는 2020년 10월부터 2021년 10월까지 틱톡의 플랫폼 내에서 포괄적인 인사이트를 수집했습니다. 양적 자사 데이터 분석을 통해 상당한 성장을 보인 카테고리와, 가장 인기 있었던 카테고리, 그리고 특별한 주목을 받을 가치가 있는 카테고리를 조명하였습니다. 해시태그를 신뢰할 수 있는 지표로 조사했으며 각 카테고리 별로 상관관계가 높은 해시태그를 찾은 뒤 볼륨별로 순위를 매겼습니다. 더 나아가 각 해시태그의 성장률과 볼륨을 분석하여 다양한 카테고리와 관련된 지난 1년 간의 인사이트를 도출할 수 있었습니다. 보고서에 포함된 카테고리 분석을 통해 2021년 틱톡에서 어떤 일들이 있었는지 돌아보고 2022년 성장 기회에 대해 알아보세요."},"contentfulName":"Quoteblock - whats-next-report-2022-insight-into-culture-drivers-on-tiktok"},{"nodeType":"embedded-entry-block","_contentId":"3HFnxvDyMkQdBUgtMnu4X8","_parentId":"7ojesV7ZCtL2kNenfYqHpy","_type":"Entry","_contentType":"moduleClickableCategory","desc":{"ko":"What's Next - 한국 리포트 다운로드"},"tags":[{"_contentId":"7w3m1HLoOW13aqECDGDpuR","_parentId":"3HFnxvDyMkQdBUgtMnu4X8","_type":"Entry","_contentType":"componentClickableTag","text":"What's Next - 한국 리포트 다운로드","link":"https://drive.google.com/file/d/1eINWn-0RHyHEV4TFwNHAVpAreQQ4oc06/view"},{"_contentId":"XkFloWJoKKga1ijh3srRS","_parentId":"3HFnxvDyMkQdBUgtMnu4X8","_type":"Entry","_contentType":"componentClickableTag","text":"What's Next - 국가별 리포트 다운로드","link":"https://ads.tiktok.com/business/creativecenter/whats_next.html?utm1=gbm&utm2=GBS"}]},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"\nTikTok Marketing Science References\n1. TikTok Marketing Science Global Community and Self-Expression Study 2021, conducted by Flamingo\n2. TikTok Marketing Science US,","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Holiday Shopping Behavior Custom Research,","marks":[],"data":{}}],"data":{"uri":"https://www.tiktok.com/business/en-GB/blog/tiktokmademebuyit-holiday-gift-guide-2021"}},{"nodeType":"text","value":" conducted by Walnut Unlimited\n3. TikTok Marketing Science","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Power of Sound","marks":[],"data":{}}],"data":{"uri":"https://www.tiktok.com/business/en/blog/kantar-report-how-brands-are-making-noise-and-driving-impact-with-sound-on-tiktok"}},{"nodeType":"text","value":" conducted by Kantar\n4. TikTokMarketing Science European Music in Ads Research conducted by Hotspex\n5. TikTok Marketing Science European proprietary creative analysis 2021\n6. TikTok Marketing Science Native vs Creative Advertiser Content Research conducted by Mindlab","marks":[],"data":{}}],"data":{}}]}},"backupId":"7069595476726661121","backupHtmlPath":"/new_cms/article_html/BLOG/PUBLISHED/7069595476726661121_ko_v3.html","backupArticleId":"7067817544446394370","backupCoverAsset":"/images/993c589b27086f6ddfd49840e20b492b.png","backupCountry":["KR"],"backupTags":["Case Study"],"shareLink":{"_contentId":"1kuX84HvhlPR0NBxwFWzgj","_parentId":"7lGBNZS3H7CKwECaCauWyL","_type":"Entry","_contentType":"moduleShareLink","contentfulName":"common share 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활용하세요.","homepage_part3_title":"브랜드 스토리의 쌍방향으로 참여를 유도하는 방식","homepage_part4_desc":"가장 중요한 유저들이 콘텐츠를 놓치지 않고 보도록 하여 수익률을 극대화하고, 성과를 실시간으로 확인하세요.","homepage_part4_title":"관련 소비자에게 노출","homepage_part5_desc":"최신 트렌드의 선두에 선 사용자들과 연결됩니다.","homepage_part5_feature_1":"Be relevant","homepage_part5_feature_2":"중요 트렌드 따라가기","homepage_part5_title":"문화를 고려한 브랜드 구축","homepage_part6_babe_desc":"인도네시아 최고의 뉴스 및 콘텐츠 플랫폼","homepage_part6_babe_learn_more":"BaBe 더 알아보기","homepage_part6_bv_desc":"흥미롭고 재미있는 동영상을 한 곳에서 볼 수 있는 플랫폼","homepage_part6_bv_learn_more":"BuzzVideo에 대해 자세히 알아보기","homepage_part6_helo_desc":"인도 최고의 인기 SNS 플랫폼","homepage_part6_helo_learn_more":"Helo에 대해 자세히 알아보기","homepage_part6_helo_reason":"2018년 인도 Google Play의 인기 다운로드 앱","homepage_part6_nr_desc":"최신 뉴스를 찾아보는 글로벌 검색 플랫폼","homepage_part6_nr_learn_more":"News Republic에 대해 자세히 알아보기","homepage_part6_tb_desc":"최신 뉴스 및 재미있는 콘텐츠 등을 한 곳에서 볼 수 있는 플랫폼","homepage_part6_tb_learn_more":"TopBuzz에 대해 자세히 알아보기","homepage_part6_tb_reason":"미국과 브라질의 인기 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공유하기","inspiration_article_share_twitter":"트위터에 공유하기","learn_more":"더 알아보기","map_content":"우리의 마켓은 점차 늘어나고 있습니다. 20여 곳 이상의 마켓과 그 지역 유저에게 도달해 보세요.","map_title_p1":"세상은 당신의 브랜드를 알고 싶어하는 사람들로 가득 차 있습니다.","page_title_officialsite_blog":"TikTok For Business 블로그","screen2_apply_btn":"신청","screen2_content_ba_desc":"공용 프로필을 통해 비즈니스는 입지를 확보하고 플랫폼에서 응집된 마케팅 전략을 구축할 수 있습니다.","screen2_content_ba_title":"비즈니스 계정","screen2_content_blog_desc":"TikTok에서 성공을 거두는 데 도움이 되는 최신 소식, 제품 업데이트, 리서치, 트렌드, 모범 사례를 살펴보세요.","screen2_content_blog_title":"블로그","screen2_content_campaignsetup_desc":"틱톡 광고 관리자 단계별 사용 가이드","screen2_content_campaignsetup_title":"캠페인 설정","screen2_content_case_desc":"다른 브랜드들이 TikTok For Business에서 성공을 거두는 방법에 대한 최신 케이스 스터디를 살펴보세요.","screen2_content_case_title":"성공 사례","screen2_content_cc_desc":"크리에이티브 여정을 여기서 시작하세요. 중요한 트렌드의 일부가 되세요.","screen2_content_cc_title":"크리에이티브 센터","screen2_content_hc_desc":"지원 센터를 리소스로 사용하여 TikTok For Business 도구를 최대한 활용하기 위한 팁, 문제 해결, 가이드를 받으세요.","screen2_content_hc_title":"지원 센터","screen2_content_howtovideo_desc":"튜토리얼 동영상을 시청하고 TikTok For Business에 대해 자세히 알아보세요.","screen2_content_howtovideo_title":"튜토리얼","screen2_content_smbc_desc":"SMB 성공 사례, 크리에이티브 리소스, 최적화 팁 등이 있는 허브입니다.","screen2_content_smbc_title":"SMB 리소스 센터","screen2_content_ttcm_desc":"브랜드와 크리에이터의 협력 작업을 위한 TikTok의 공식 플랫폼입니다. 지금 딱 맞는 크리에이터를 찾아보세요.","screen2_content_ttcm_title":"TikTok 크리에이터 마켓플레이스","screen2_content_ttoverview_desc":"독특한 참여 솔루션과 몰입형 형식을 통해 독창적이면서도 진정성 있게 전 세계 소비자와 연결합니다.","screen2_content_ttoverview_title":"TikTok 소개","screen2_cta":"지금 시작하기","screen2_selection1":"비즈니스 유형","screen2_selection2":"원하는 것","screen2_tag1":"소규모 비즈니스","screen2_tag2":"대규모 비즈니스","screen2_tag3":"크리에이티브 또는 미디어 에이전시","screen2_tag4":"제품 정보","screen2_tag5":"모범 사례","screen2_tag6":"시작하기","screen3_title":"틱톡 광고 관리자 단계별 가이드","screen3_title1":"틱톡 광고","screen3_title2":"관리자 단계별 가이드","smb_menu_center":"소규모 비즈니스 센터","step1":"1단계","step1_title":"목표 선택","step2":"2단계","step2_title":"타겟 선택","step3":"3단계","step3_title":"예산 설정","subhead1_p1":"액티브한 {key}","subhead1_p2":"인터랙티브","subhead2_p1":"유저를 늘리고.","subhead2_p2":"브랜드를 성장시키고.","subhead2_p3":"수익률을 높이세요.","subhead3_p1":"트렌드의 시작 \n{key}","subhead3_p2":"문화의 시작","subhead6_p1":"앱 포트폴리오 더 알아보기","subscribe_btn":"구독","subscribe_confirmation":"모든 과정을 끝냈습니다! 가입해 주셔서 감사합니다.","subscribe_input":"이메일을 입력하세요","value_prop1":"TikTok For Business에서는 브랜드의 창의성을 발휘할 수 있습니다. 이것은 완전히 몰입되고 편견없는 세계이며, 사용자는 모든 소리를 들을 수 있습니다.","value_prop2":"비지니스 규모가 크든 작든, 생산하거나 판매하는 제품의 종류와 상관 없이, 당신의 브랜드는 여기에서 검색될 가치가 충분히 있습니다.","view_all":"모두 보기","budget_option1":"$0 - $2,000","budget_option2":"$2,000 - $5,000","budget_option3":"$5,000 - $10,000","budget_option4":"$10,000 - $15,000","budget_option5":"$15,000 - $30,000","budget_option6":"$30,000 - $50,000","budget_option7":"$50,000 - $100,000","budget_option8":"> $100,000","confirmation_submitted":"무사히 제출했습니다!","cta_contact_sales":"영업팀에 문의하고 싶습니다","cta_learn_more":"더 알아보기","cta_sign_up":"가입","cta_submit":"제출","disclaimer":"여기를 클릭함으로써 귀하는 TikTok 상업적 서비스 약관에 동의하고 TikTok 파트너 개인정보 처리방침을 읽고 당사가 귀하의 데이터를 수집, 사용, 공유하는 방식을 확인했음을 인정하게 됩니다.","disclaimer_canada":"여기를 클릭함으로써 귀하는 TikTok 상업적 서비스 약관에 동의하고 TikTok 파트너 개인정보 처리방침을 읽고 당사가 귀하의 데이터를 수집, 사용, 공유하는 방식을 확인했음을 인정하게 됩니다.","disclaimer_optional":"상세 정보를 제출하면 TikTok for Business가 이메일 또는 전화 연락을 통해 제공하는 제품 및 서비스 관련 최신 정보 수신에 동의하게 됩니다. 동의는 언제든지 철회할 수 있습니다. (선택 사항)","form_agency_label":"에이전시인가요?","form_agency_no":"아니요","form_agency_yes":"예","form_budget_label":"월간 예산(USD)","form_budget_placeholder":"월간 예산을 선택하세요","form_company_label":"회사명","form_company_placeholder":"회사명을 입력하세요","form_competitor_platform_label":"다음 디지털 플랫폼에서 광고합니까?","form_competitor_platform_no_ad":"나는 어떤 제품도 광고하지 않습니다","form_competitor_platform_other":"기타","form_competitor_platform_placeholder":"플랫폼 선택","form_country_label":"국가 또는 지역","form_country_placeholder":"국가 또는 지역을 선택하세요","form_email_label":"비즈니스 이메일","form_email_message":"회사 이메일을 입력하십시오","form_email_placeholder":"비즈니스 이메일을 입력하세요","form_industry_label":"업종","form_industry_placeholder":"산업을 선택하세요","form_name_label":"전체 이름","form_name_placeholder":"전체 이름을 입력하세요","form_phone_label":"전화번호","form_phone_placeholder":"전화번호를 입력하세요","form_privacy_policy":"여기를 클릭함으로써 귀하는 TikTok 상업적 서비스 약관에 동의하고 TikTok 파트너 개인정보 처리방침을 읽고 당사가 귀하의 데이터를 수집, 사용, 공유하는 방식을 확인했음을 인정하게 됩니다.","form_validate_agency":"예 또는 아니요를 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