Norwegian

The Objective 

The New Year is one of the air travel industry’s busiest periods. To promote its seasonal flight offer to a whole new audience across Scandinavia, leading Scandinavian operator Norwegian came to TikTok for a creative ad campaign aimed at boosting sales and awareness. 

The Solution 

Norwegian chose to kick off its campaign just after New Year with one of TikTok’s most premium ad formats: TopView. The TopView ad placement launched the campaign on day one – offering 100% sound-on exposure while occupying the full screen of all regional users upon launching the app. The native feel of the ad placement perfectly complemented the campaign’s creative, and helped to generate some astonishing video view figures for the short duration it ran. 

Alongside TopView, Norwegian were able to combine another of TikTok’s most effective platforms to continue the excitement around their campaign: In-Feed. Nestled amongst user generated content from across the community, these ads feel perfectly at home on the feed, and when optimised for high intent audiences to generate traffic, can be an incredibly cost-efficient solution for boosting conversions. A high variation of creatives helped minimise creative fatigue, keeping the campaign feeling fresh for its full duration. 

The Results 

The Scandinavian campaign was hugely successful, and the outcome of their conversion-focused strategy was exceptional. The campaign reached more than 12 million people across Norway, Sweden and Denmark, and saw a +22% increase in ad recall – solidifying the brand and its message in the hearts and minds of potential customers around the country. Traffic to the site was up 3x compared to the same period in the year previous, and a 3% uplift in purchase intent represented more than 36,000 people.