Gaming

Launch your games on TikTok

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Supercharge game discovery, engagement & conversions

75 %

of gamers discovered new gaming content on TikTok

41 %

downloaded the game after seeing gaming content on TikTok

36 %

purchased to play after seeing gaming content on TikTok

Why launch your games with TikTok?

Gaming + TikTok at the forefront of entertainment

Gaming is now mainstream entertainment, generating over $200 billion in revenue with more than 3 billion players worldwide.¹ And TikTok has a massive gaming community. According to research partner Material, 82% of TikTok users game at least once a week.²

TikTok: The new portal to play

With an average of more than 30 billion monthly video views of the top 100 gaming-related hashtags in the US alone, TikTok is propelling gaming fandom into mainstream entertainment and culture.

Leading publishers are already here

Join other top game publishers such as Electronic Arts (EA), PlayStation, Homa, Playtika, King, VNG, 2K Games, Supercell, and Playa Games that have launched their games on TikTok.

Learn more

Quote If we're not winning on TikTok, we're not winning in culture.

Julia Victor

Head of Brand, The Sims - EA (2022 "TikTok Made Me Play It")

Hear From Leading Publishers: @SXSW

Mel Copping, Jam City's Head of Creative Product Marketing, joins Rema Vasan, TikTok's Head of Global Gaming Marketing, and creator Khleo Thomas (@khleothomas) to share how the mobile game publisher is launching games to the forefront of entertainment on TikTok. 🕹️ [📸 Photos by Ryan Muir]

View the recording

Success stories

See how gaming brands are winning with TikTok

Playtika

Playtika increased day-seven ROAS by 14% while lowering CPI by 90% with the help of authentic ad creative and an optimized bidding strategy geared towards mobile app installs and in-app events.

Playa Games

Playa Games used TikTok Ads Manager's advanced delivery features to reach high-value audiences with creator-led gameplay content, driving 71% higher ROAS and over 4K app installs across target markets.

111%

With the help of App Profile Page, casual-game publisher 111% saw a 34% decrease in cost per install for its most popular game, Random Dice: Defense, and expanded its iOS 14 campaigns to more than 13 countries.

Kooapps

Kooapps leveraged the TikTok Creator Marketplace and Spark Ads to drive awareness and boost installs of its flagship game Snake.io by 67% in the US market.

Bank of Incubation

Japanese game developer Bank of Incubation drove app installs of it innovative matchmaking game, Koiniwa, with a sequence of storylike ad creatives, resulting 1.3x ROAS and a savings of 74% on the cost per install.

2K Sports

2K Sports partnered with big-name NBA talent and home-grown TikTok stars to engage with its fans and drive awareness for NBA 2K21, resulting in more than 57K new followers over the course of the campaign.

Check out the full leaderboard

For more Gaming case studies, click below.

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