G.R.O.W Your Business With TikTok

About Shoppertainment

Shoppertainment is the USD1 Trillion dollar opportunity that is here to stay in Southeast Asia¹. It refers to content-driven commerce that seeks to entertain and educate, while leading the audience towards checkouts. Now with TikTok Shop, brands can harness Shoppertainment from content to cart within the same platform. If you want to explore more with TikTok Shop, look no further as we introduce the G.R.O.W framework to accelerate your business growth.

Unpacking the G.R.O.W Framework

The first step is generating entertaining and engaging content. Content is key to Shoppertainment, and ultimately to drive gross merchandise value (GMV). On TikTok, brands have several channels to choose from, and we recommend tapping into all three for maximum impact.

Shop Tab

Shop Tab is an always-on destination where shoppers with high purchase intent come to shop. It's a central hub where users can easily discover products, promotions and manage their orders. Keep a healthy inventory of products in your Shop, and feature bestsellers and/or limited edition products.

In-Feed Short Videos

Short videos are the primary content format that most TikTok users consume daily. They're also a key driver of organic traffic, GMV and engagement.

Live Shopping

Live Shopping happens via livestreams that encourage real-time interaction, allowing brands to respond to shoppers and accelerate their purchase decisions.

Next, take your reach and awareness to the next level by partnering with creators. The community enjoys engaging with creators they can trust and relate with, and they have a strong influence on purchase decisions.

Creator Strategy

Creators are an extension of your brand, allowing you to reach new audience groups and drive purchases. Find suitable creators, and align on the campaign strategy and content for best results.

Creator Alliance

Consider launching an affiliate scheme to attract creators that resonate with your community and products. By leveraging the diversity of creators on our platform, affiliate schemes can be an effective channel to promote and sell your products.

Supercharge your sales and accelerate purchases with active participation and effective advertising strategies.

Campaigns

Participate in TikTok Shop Campaigns during key seasonal moments to capture your audience's attention at its peak, when the community is primed to purchase.

Advertising

Expand your reach with upper-funnel ad solutions such as TopView, while tapping into Shopping Ads to drive purchases.

Maximize impact and drive continuous improvements by utilizing data points and actionable consumer insights.

TikTok Seller Center

The Data Compass on TikTok Shop’s Seller Center will be your one-stop shop to accessing all insights related to your shop’s performance, including for livestreams, videos, ads affiliates, and shopping center.

Ads Manager

TikTok Ads Manager provides an arsenal of tools for all full-funnel ad insights to help you optimize your campaigns.

Creator Center

Get inspired and discover creative tips, the latest trends, hashtags, music and products here.

Creator Marketplace

Use this robust platform to find, connect, and collaborate with creators that suit your industry, budget and business goals.

Try the G.R.O.W Framework for your TikTok Shop

It's this simple to G.R.O.W and turbocharge your commerce opportunity on TikTok today. To learn more, check out this whitepaper on the G.R.O.W framework developed with Accenture². Reach out to your TikTok partnerships manager at any time.

Check out our resource hub to discover how you can accelerate discovery to purchases with Shoppertainment.

Sources

(1) Shoppertainment: APAC’s Trillion-Dollar Opportunity, BCG, 2022

(2) Accelerating growth in Southeast Asia with TikTok Shop by Accenture, commissioned by TikTok, 2023