Spring into Action: How SMBs can Leverage Easter to Grow Their Brand

The Easter holiday marks a time of new beginnings and fresh opportunities for your SMB to join in on the conversations happening on TikTok and level up your campaigns on the platform.

As Spring and Easter approach, TikTok users share content showcasing quality time spent with family, celebrations, Easter recipes and more.

Regardless of the industry your brand falls under, make sure you create content that resonates with what your audience are interested in during this key moment. These are only a few of the popular topics among TikTok audiences during Easter:

🧽 #CleanTok (3.8M posts) [1]

The Spring season is the ultimate time for spring cleaning! Share tips, highlight your products and get involved in the cleaning conversation by using #CleanTok.

🍕 #FoodTok (2.5M posts) [1]

Users are looking for recipe inspiration around the holidays, and Easter is no different. Seasonal food and drink related content is popular in the lead-up to Easter.

👗 #FashionTok (1M posts) [1]

Easter is a time for shopping, and TikTok users look to freshen up their spring wardrobes with brand new outfits.

Easter on TikTok means increased shopping activity, user engagement, and purchase intent, and is a great opportunity for your brand to be discovered. 82% of users who encountered content from SMBs on TikTok report seeing it on the platform first before discovering it elsewhere. [2]

It’s also important to remember that TikTok users are on the look-out for genuine content, with 1 in 2 users saying that ‘authentic content from SMBs would make them more likely to purchase [2]

When planning your campaign, keep in mind that the Easter opportunity lasts more than just a single day. Between the start of Lent (February 14th), the International Day of Happiness and the start of Spring (March 20th), Easter (March 31st) and April Fool’s Day (April 1st), there are plenty of moments to spark conversation.

For more creative insights, Easter-related trends, and strategic advertising tips to help you make the most of your springtime campaigns, download our exclusive Easter guide for SMBs by clicking on the button below.

Source:

[1] TikTok Global App Data, February 2024

[2] TikTok Marketing Science SMB Consumer Research [EU Results] conducted by InSites Consulting 2022 [n=3000].