Say Hi to TikTok Thrive

We are thrilled to announce the launch of our new brand, TikTok Thrive. Designed to educate and help local brands, retailers and entrepreneurs reach new customers and heights on TikTok.

Aussie and Kiwi businesses share their stories with the world on TikTok every day! The shaper crafts his surfboard with impeccable precision, the seamstress works late into the night on their latest design and the dedicated barista roasts their coffee beans with the utmost passion.

TikTok is the core of Australia’s and New Zealand's local business community and we are committed to empowering and guiding these brands to succeed through curated education, guidance and targeted support. TikTok Thrive aims to support local businesses achieve their dreams, every step of the way.

TikTok Thrive: Roadshow Presented by Afterpay

TikTok has partnered up with Afterpay to help local businesses. We're hitting the road to offer in-person and virtual education events all around Australia. Learn all the tips and tricks about digital marketing, content creation and business strategy to help you level up your brand. The TikTok Thrive Roadshows are the first events of its kind and not ones you want to miss out on!

Ready To Take The Front Seat?

We're rolling out the red carpet to TikTok experts and local business owners. Expect detailed sessions on organic, paid and creative strategies alongside 1:1 support delivered in the most uplifting way. We'll also have our trusted partners onsite, ready and raring to share the latest marketing solutions. These shows are set to amp up small businesses and their communities with one goal in mind - helping small businesses achieve big success.

Featured Aussie Success Stories

TikTok communities and solutions are working for many local businesses. As part of TikTok Thrive, we explored the strategies they’re using, results they’re getting and community impact.

frank green

frank green creates thoughtfully-designed lifestyle solutions that are not only built to last, but also great for the planet. The brand saw advocates on TikTok before deciding to launch their TikTok channel, driving 8.8x ROAS on in-feed ads with success.

• 8.8x ROAS

• >670 Conversions in 1 week

• >271M Views on #frankgreen

Eva

Eva’s story centers around making thoughtfully designed products for everyday life. Their philosophy extends through their content in a full funnel campaign, generating awareness & sustained interest to drive 10x ROAS on 'Complete Payment' objectives.

• 3.5x ROAS (Overall)

• 10x ROAS on 'Complete Payment' objectives

• >11.8M Total views

Chefs and Dogs

Founders Courtney and Daniel started their journey in pet nutrition as a last resort to their dog's battle with lupus. The life-changing event spurred them on to share their experience and help other pet owners improve pet well-being.

• 2.6M Followers

• 78M 'Likes' across videos

• 241M Total views

Kinder World

With the mission to inspire kindness on a global scale, Australian game studio Lumi Interactive drove app downloads of its virtual houseplant and self-care game through creative content native to TikTok.

• >8.4M Impressions

• >77K Conversions (App Installs)

• 44.3% CVR

How TikTok Supports SMBs To Thrive

• 73% of TikTok audience say they feel deeper connections to brands on TikTok than on other sites and apps they use.

• 75% of TikTok users agree that TikTok feels like a safe space

• 81% of TikTok users agree that all you really need to succeed on TikTok is a smartphone and some creativity

• 1.8x people were more likely to engage with TikTok Collections Ads (e.g. Click on the call to action or on any social interaction vs. Comparable ads on other platforms)

• 84% of TikTok users say they come across content they can relate to.