Get to know your audience better with TikTok Insights

Welcome to our insights tool! Here, you'll find more about our community's behavior, their interests, and how they connect and feel about brands.

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Audience
Gen Z
Millennials
Gen X +
Insights
Advertising
Creator
People
Industry
Apparel & Accessories
Beauty & Personal Care
Cleaning & Household
Education
Financial Services
Food & Beverage
Gaming
Sports & Outdoors
Tech & Electronics
Retail
Telco
CPG
Holidays & Events
Christmas
Black Friday
Back to School
U.S. Independence Day
Easter
Ramadan
Mother's Day
Father's Day
Halloween
Superbowl
EuroCup
St Patrick's Day
Graduation
Valentine's Day
Year
2021
2020
TikTok Insights features third-party TikTok-commissioned research among adults 18+.
Total: 1192 results
Germany
People
75
%
75% of Millennials plan to use TikTok the same amount or more in the future
Source
Germany
People
76
%
76% plan to use TikTok the same amount or more in the future
Source
Germany
People
40
%
40% of TikTok users pay full attention to what they are doing/watching when on TikTok
Source
Germany
People
75
%
75% of Gen Z plan to use TikTok the same amount or more in the future
Source
Germany
People
81
%
81% of those age 40+ plan to use TikTok the same amount or more in the future
Source
Germany
People
40
%
40% of those age 40+ pay full attention to what they are doing/watching when on TikTok
Source
Germany
People
45
%
45% of Gen Z pay full attention to what they are doing/watching when on TikTok
Source
Germany
People
36
%
36% of Millennials pay full attention to what they are doing/watching when on TikTok
Source
United Kingdom
People
82
%
82% plan to use TikTok the same amount or more in the future
Source
United Kingdom
People
82
%
82% of Gen Z plan to use TikTok the same amount or more in the future
Source