SahSeh x VM Media​

The objective​

Boosting brand awareness to increase app installs at the lowest possible cost-per-install​

Couponing app SahSeh, established in 2019, is trusted by shoppers throughout the Middle East to provide discount codes for a multitude of online retailers, delivery services, and more. Allowing users to seamlessly navigate the digital marketplace with the confidence that they are benefitting from the best available deals, their user-friendly interface features a signature real-time coupon update system, that guarantees the latest deals across the Gulf countries and Egypt.​

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Having previously advertised on TikTok before at a smaller scale, they were now looking to level up their marketing efforts on the platform with more ambitious goals in mind. With the overarching objective of driving app installs, with the central KPI of achieving a $1.00 USD cost per app installation, SahSeh partnered with social ads agency VM Media to execute their TikTok strategy with efficiency and effectiveness.

The solution​

Maximizing conversions via iOS-exclusive campaigns, micro-creator partnerships, and more​

Capitalizing on a range of advertising solutions available on TikTok, SahSeh and VM Media, crafted their campaigns around four primary marketing tools: Instant Pages, Display Cards, CBO, and iOS Dedicated Campaigns. ​

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CBOs, or Campaign Budget Optimization is a feature that allows you to optimize your budget at the campaign level instead of the ad group. These were strategically employed for SahSeh’s campaigns as a means of strictly maintaining spend guardrails. ​

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Within the TikTok app, Instant Pages act as dedicated web-pages that allow brands to showcase their products, services, and promotions to users who arrive from In-Feed Ads. The use of Instant Pages for SahSeh contributed to their incremental brand awareness, while also providing more information about their product to those most likely to be interested in installing. ​

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They also employed the use of Display Cards to further drive conversions, or app installations. These are interactive supplementary features that let advertisers include additional messaging into their in-feed video advertisements. These cards serve to emphasize crucial CTAs, distribute exclusive offers, and redirect traffic to your website or application.​

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Their campaigns specifically targeted users who access TikTok through iOS devices (i.e. iPhones and iPads), ensuring that their iOS-exclusive campaigns were tailored to the specific demographics and user behaviors that they believed would drive the most app installations at their target cost-per-install. ​

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Lastly, the SahSeh team utilized TikTok’s Creator Marketplace to connect with micro-content creators who fit their desired brand voice and content styles. With these partnerships, they were able to generate UGC content repurposed for their own platform, in the form of POV videos, Q&As about the company, unboxing videos and greenscreen-focused videos. ​

The results​

Winning app install conversions with majorly reduced CPIs and increased brand performance​

Thanks to their partnership with VM Media, and their efforts to utilize TikTok’s advertising tools in ways that would optimize their campaigns for their very specific conversion needs, the team at SahSeh were able to foster impactful results following their advertising strategies’ deployments. ​

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With campaigns running for a two-month period, between June and August of 2023, they were able to reach their goal of reaching a $1.00 USD cost per app installation, reducing their cost per app install by 30% in total. They increased app installations by 1.1% while utilizing 28% less budget, and while achieving a total CPM of $0.98 USD. ​

“VM MEDIA was able to improve our results in one month only and also reduce CPIs with their videos. Working with them is very good!”​

Othman Althani - CMO

Sahseh, Saudi Coupons