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Storytelling in the Next Creative Renaissance: POVs from Middle East, Turkey & South Africa

AppsFlyer report: Creative performance in gaming

New research uncovers ad creative trends and insights in the gaming industry.

TikTok Takeoff: Small Biz Summit

Join us at our FREE summit with industry experts & exclusive resources at TikTok Takeoff: Small Biz Summit

Harnessing #FinTok to unlock business impact

TikTok is transforming how people learn about finances in Canada. Understand key user behaviours and trends that can inspire action and drive real business results.

Where brand discovery thrives

Over one billion people trust TikTok to surface content that entertains, surprises and informs them during every visit.

Canadians on TikTok: Leveraging key moments to drive brand impact

Explore quintessential national moments that define culture and uncover key platform insights on how your brand can make a lasting impact with Canadians on TikTok.

How bilingual ads drive results for brands on TikTok​

New research shows the best way for brands to connect with the bilingual Hispanic audience on TikTok is through mixed-language ads, using both Spanish and English.

Discover TikTok's true impact with a Geo Lift Test

Approximately 79% of all conversions attributed to TikTok were missed by last-click attribution models. To understand TikTok's true impact on business goals, marketers need to apply new incremental measurement strategies, such as Geo Lift Tests.

Selling on TikTok is now easier than ever

Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.

TikTok Works: How TikTok drives business impact

TikTok is where communities get together to drive culture and engage with their favorite brands. And all that interaction is not just about helping users discover new businesses and products—it's also helping brands generate strong results. To understand the impact TikTok has on businesses, we've launched several measurement studies across the Nordics and Central Europe. And the results have consistently shown that TikTok Works.

How to reach women on TikTok

Creative advice for brands who want to understand how women are showing up on TikTok today—and integrate those learnings into effective, impactful strategies.

Creative Made Simple: Creative Production for SMBs

Shoot and edit video content that’s primed for advertising with TikTok’s guide to Production.