Rock the Tok: TikTok challenges agencies to unleash their creativity in regional competition
Rock the Tok: TikTok challenges agencies to unleash their creativity in regional competition
July 26, 2021
TikTok For Business, Editorial Team
Announcements
TikTok’s Rock the Tok has been designed to tap into this agency ecosystem and offer them an opportunity to further unleash their creative spirit through a region-wide competition on TikTok.
TikTok’s partnership with the media industry in the region has been a priority since the launch of TikTok For Business last year. As part of this agenda, TikTok For Business rolled out Ads Academy at TikTok Hive in December last year – a virtual educational program for top media agencies in the region, that sheds light on the platform’s unique solutions, tools and looks to arm the industry with creative best practices to successfully execute their next TikTok campaign.
If there is one industry where the competitive spirit flies high at all times, it is the media industry. The camaraderie that comes with competing with industry counterparts, whether in client pitches or at award shows, is unique to the agency ecosystem and one that positively impacts and accelerates creativity across the board.
What is Rock The Tok?
TikTok’s latest initiative titled Rock the Tok has been designed to tap into this agency ecosystem and offer them an opportunity to further unleash their creative spirit through a region-wide competition on TikTok. In partnership with The Marketing Society – a global community of leading marketers, TikTok’s Rock the Tok will provide regional agencies the freedom to explore their creativity on its platform.
What's in it for the winners?
💵 USD 20,000 worth of ad credits
😎 Collaborations with three popular TikTok creators to bring their proposed campaign to life
💥 Exclusive access to TikTok’s brand strategy team and a consultation with the TikTok Creative Lab along with several other prizes for the individual team members.
Who can enter the competition?
Marketers, creatives and advertisers from agencies across the Middle East, Turkey, and Pakistan can enter the Rock the Tok competition in teams of up to four participants and will need to submit TikTok videos and a supporting write up for one or more of the following briefs before July 28th, 2021.
