Drive engagement
Connect with your audience. Boost engagement.
Tap into an active community with TikTok's interactive ad solutions.
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How TikTok helps you drive engagement
Your audience is here
TikTok is the epicenter of culture with over a billion diverse users.
An active community
92% of TikTok users take some action following the content they see.
Join the conversation
Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.
Drive engagement with Spark Ads
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.
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Tips for TikTok success
Make your ads interactive
Use Interactive Add-Ons to entertain and engage your audience with pop-ups, stickers and other visual elements.
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Optimize for engagement
Use the Audience Insights tool
Create ad content that drives engagement
Connect with TikTok trends
#fashion
122M
Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
122M
