Verti

The Objective

Verti is a leading insurance provider in Italy offering cover for the home, family, car, and motorcycle. Established as a digital-first brand in an industry that’s slow to change, Verti decided to launch a TikTok profile to further distance themselves from the old-fashioned competition – engaging with a whole new audience across the Italian TikTok community.

The Solution

The TikTok community responds to one kind of creative better than any other: music. And for Verti, no other approach would do. To launch their profile with a bang, the brand – together with creative director Ema Stokholma – produced a brand-new track named “Verti Beat” and invited the community together with some Top-Tier and Mid-Tier Creators across the country to duet with them. 

Unleashed with the hashtag #DuettaConVerti, the “Duets” campaign offered everyone the opportunity to collaborate in crafting an original and distinctive track, with each individual adding their unique creativity and style to the mix. Premium platforms like TopView and TopFeed then helped generate significant buzz around the campaign, while Spark Ads ensured the message maintained consistency by promoting specific content throughout the campaign period.

The Results 

Verti’s Duet campaign successfully reached thousands of young people across Italy with its engaging and creative content, resulting in an incredibly effective co-creation exercise that resonated perfectly with their target audience. 

The campaign generated an impressive engagement rate of 3.07%, while ad recall and brand association were also impressively high at 7% and 1.5% respectively – proving the creative left a strong impression on the TikTok community.