LVMH Sephora

The Objective

Sephora wanted to generate substantial sales and optimize return on ad spend (ROAS) for their beauty products so they launched an always-on campaign on TikTok.

The Solution

The brand wanted to showcase their products to the deeply passionate and enthusiastic TikTok audience, so they leveraged our newest e-commerce solution, Video Shopping Ads to boost conversions. 

The creative content showcased an enticing assortment of Sephora's top sellers across various categories, including fragrances, skincare, makeup, and haircare to captivate the enthusiastic TikTok community and drive click-throughs to the website, ultimately leading to purchases.

The Results 

Sephora's campaign proved to be a triumph for the brand, exceeding all expectations with a 337% return on ad spend and an impressive decrease of 50% on cost per actions, all achieved within a remarkable span of just five days.