TikTokers celebrate more than 🎅 🦃

TikTokers celebrate more than 🎅 🦃

November 25, 2021

TikTok For Business

Small Business

You may be planning content around major holidays, but don’t forget about these other opportunities to engage users and make your brand stand out.

Did you know 70% of TikTokers say they notice brands celebrating these niche holidays?¹

Here are some holidays to consider as you plan content. Reach new audiences and engage your customers with these fun video ideas and hashtags!

NOVEMBER 27: SMALL BUSINESS SATURDAY

Small Business Saturday is the Saturday after Thanksgiving and is a time to celebrate and support small and local businesses. Share your journey as a small business owner and use the popular hashtags below to drive customers to your small biz!

Video Ideas:

👉  Before and after - when you started your business versus now 
👉  Shoot a behind the scenes that shows a day in the life as a small business owner
👉  Video preview of a new product 
👉  Share a discount or coupon code
👉  Feature a review of your most popular product or service 

Hashtags:

#TikTokMadeMeBuyIt – 6.6B views
#shopsmall– 2.5B views 
#smallbusinesssaturday – 22.8M views 
#tiktokblewupmybusiness – 11.5M views 

NOVEMBER 30: GIVING TUESDAY

Giving Tuesday is a day that encourages people to give back to their communities by donating to nonprofits and social services. Celebrated on the first Tuesday after Thanksgiving, this day serves as a reminder to make a positive impact during the holidays. 

Video Ideas: 

👉  Partner with a nonprofit or charity and donate a % of sales
👉  Give a free gift to a customer and share their reaction
👉  Encourage customers to share videos of them doing something nice for someone
👉  Shout out a customer, neighbor, or friend who’s giving back to the community 
👉  Show how your team gives back 

Hashtags: 

#wholesome – 19.7B views      
#kindness – 6B views     
#kindnessmatters – 748.7M views      
#givingback – 404.3M views            
#givingtuesday – 74.1M views

DECEMBER 23: FESTIVUS     

This holiday was popularized by the American sitcom Seinfeld over 20 years ago, but it was actually created by writer Daniel O'Keefe in the ‘60s. Over the years, the holiday has become a symbol of the less commercial side of the season, like spending time with friends and family, playing games, and telling jokes. For many, Festivus is a nostalgic reminder of a beloved TV episode.

Video Ideas: 

👉  Share ideas of activities people can do with their friends during the holidays
👉  Give ideas for silly games people can play at home or tutorials on easy holiday crafts
👉  Share your products that are inspired by holiday memories 
👉  Show how your team celebrates each other 

Hashtags: 

#funny– 1.4T views
#holiday – 9.2B views
#holidayvibes – 5.6B views 
#festivus – 22.6M views

DECEMBER 26 - JANUARY 1: KWANZAA
Kwanzaa is a weeklong celebration of Black and Pan-African culture, family, and community. It was started by Dr. Maulana Karenga, a professor at the University of California, in 1966 and has grown to be an instrumental time to honor the African diaspora and rich cultural traditions.  This seven-day celebration is observed with a candlelighting ceremony, music, African cuisine, storytelling, and time spent reflecting. 

Video Ideas: 

👉  Wish your TikTok community a happy Kwanzaa
👉  Post a tribute video celebrating Black creations/creators 
👉  Answer an FAQ about Kwanzaa
👉  Show how you celebrate Kwanzaa in your community 
👉  Share ideas for Kwanzaa crafts and recipes

Hashtags:

#BlackTikTok – 8.2B views
#holidayvibes – 5.6B views 
#Kwanzaa – 86.1M views
#happykwanzaa– 6.6M views

We’ve got a lot to celebrate, so let’s get started. Once you’ve picked a holiday, check out this step-by-step guide and holiday checklist to help you launch your campaign.

1. TikTok Marketing Science US, Holiday Shopping Behavior Custom Research 2020, conducted by Walnut Unlimited.