Our TikTok Trend Report is here: Discover What's Next
February 5, 2021
TikTok For Business, Editorial Team
Over the past 12 months, we've seen major shifts in consumer interests and behavior - changes that are likely to stay with us for the foreseeable future, if not forever. With much of the world living under lockdown, many of these trends are being expressed digitally, as millions of people, of all ages, turn to TikTok to create, discover and connect on a great variety of topics.
Download our Trend Report below
For brands, understanding which topics are becoming more important to audiences is invaluable. Not only does it provide insight into when and where new trends might arise, but it also allows them stay connected with consumers and play a meaningful role in their lives.
Based on nearly a year's worth of performance, we've identified the content categories that grew the most and the ones that remained among the most popular ones on TikTok in 2020. These categories will continue to shape the platform in 2021, but at the same time, we expect the TikTok community to come up with many more new trends and topics. They always do.
Looking through TikTok's performance in 19 global markets, one thing is clear: In 2020, the TikTok community consumed and created content on an unseen variety of topics, covering everything from Comedy to Cooking and Video Games to Pets.
The unprecedented events of 2020 that have defined so much of our everyday lives have certainly had an influence on the top content categories. With more people staying home, Cooking-related content got a major boost, while a desire to connect with nature (from afar) led to massive growth in categories such as Livestock & Poultry, Camping and Nature. At the same time, Movies, TV shows and Video Games helped us overcome lockdown boredom. And more than ever, people wanted to know what was happening in the world, leading to a massive growth in News & Events-related content.
While content on TikTok travels freely between countries and regions, there was regional nuance to each of our 19 country reports.
When it came to culinary voyeurism, Korea took the cake, while in Thailand our community embraced recipe sharing and ingredient review. And as Japanese TikTokers rediscovered their love of anime, Egyptians rejoiced in listening to the long-forgotten songs of their childhood. To discover more, please download our regional reports here