Make holiday magic and earn ad credits with TikTok Creator Marketplace
Make holiday magic and earn ad credits with TikTok Creator Marketplace
November 17, 2021
Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions
Announcements
Tis the season for growing your business, and a wonderful time of year to partner with top creators on festive content!
Did you know that creator-led videos earn double the engagement rate over standard ads,1 and that 1 in 2 TikTok users discover new products via creator content videos posted by brands?2
From Black Friday and Cyber Monday, to religious holidays, New Year celebrations and more, we're about to enter a crucial period for brands to connect with their audiences, make their authentic voices heard and ensure their products pop.
Over on TikTok Creator Marketplace—the official platform for brand and creator collaborations on TikTok—we're celebrating the season with a special promotion for businesses based in Germany, Indonesia, Singapore, the United Kingdom, and the United States, offering up to USD 2,000 in ad credits when they create holiday campaigns between November 15 and January 31!*
We're also providing fast and easy ways for businesses to boost their branded content by searching for creators. Use the following keywords in TikTok Creator Marketplace to find curated lists of top creators for the holidays in your industry:
| Keyword | Find industry specialist creators who focus on: |
|---|---|
| tiktokmademebuyit | Retail & e-commerce: Gifts, toys and everything for Holiday stockings |
| foodtok | Food & Drink: Cooking, restaurants and groceries |
| fashiontok | Clothing & Accessories: Style, holiday pyjamas and more |
| beautytok | Cosmetics: Products, hacks and tips |
| techtok | Electronics: Gadgets and devices |
| DIY | Home & Garden: Furniture, design and everything for dream houses |
| traveltok | Travel: Hotels, airports and adventures |
We've also added a bonus list: originators. This is where you'll find the creators who spark the trends we live for. They’ve started viral dances, sounds, aesthetics and more. They could be considered the heart of TikTok — they have a finger on the pulse of popular culture and they continue to make content that is iconically #ForYou.
How to participate in the holiday campaign
Start planning some holiday campaign magic now on TikTok Creator Marketplace, and make sure to take the following steps to be eligible for your ad credits:
1. Use the promo code holiday2021 when creating your campaigns
2. Ensure that creators turn the Branded Content Toggle on, and that they link to your campaign when they post their videos.
Note: To have campaigns shown under the Link campaign dropdown, you'll need to follow the step-by-step instructions to create the campaign and have creators accept your invite
3. Confirm campaign completion by January 31, 2022.
Happy Holidays—we can't wait to see what you create!
*Read detailed instructions as well as terms and conditions in our promotion FAQs, available in your region in English, German and Indonesian.
1. TikTok internal data, 2021
2. TikTok internal data, 2021
Siguiente
