FreshDoze

The objective

Leveraging online success to drive offline sales

TikTok has become one of the go-to platforms for brands to make waves in marketing their products and ramping up profits. Among these brands is Freshdoze, a Thai product line that sells powdered drinks available in five different flavors. Freshdoze’s drinks contain a variety of enhanced nutrients and vitamins, have zero added sugars and fat, and are low-calorie.

Freshdoze is a novel, ready-to-drink product that is easily accessible across Thailand. The drink comes in an innovative cup that customers can easily attach onto standard plastic water bottles. Once attached, customers can press onto the top of the cup to release the powder into the water, then shake the bottle until the powder is fully dissolved. Anyone in Thailand can purchase Freshdoze products via online e-commerce platforms — including TikTok Shop — as well as in select convenience stores, shopping malls, and other food retailers.

While Freshdoze has been a best-selling brand in-app on TikTok Shop, the Freshdoze team wanted to see how promoting their products on TikTok could help boost their sales offline.

The solution

Advertising made convenient, easy, and straightforward with Reach and Frequency

Freshdoze used a TikTok Reach and Frequency campaign to drive customers to purchase their products in convenience stores in Thailand. On TikTok, Reach and Frequency is a campaign buying type where advertisers can choose their audience size and when advertisements will be delivered. TikTok will then predict the outcome and total cost of the campaign.

Reach and Frequency campaigns are great for driving branding and awareness, and for promoting major brand events like product launches. These are ideal for campaigns that take a storytelling approach and only need minor monitoring and adjustments mid-flight.

Businesses with a fixed ad budget can use Reach and Frequency campaigns to maximize their spending and get as many people to engage with their content as possible. Brands that can benefit from this campaign type include those from the entertainment, gaming, fast-moving consumer goods, retail and e-commerce, and food industries.

Reach and Frequency campaigns were ideal for Freshdoze, a brand that sells fast-moving consumer goods which are promoted via do-it-yourself, vlog-type content on TikTok. Their ads showed content creators buying Freshdoze products in convenience stores and demonstrating how to attach the cups, coupled with their reviews and commentary. This allowed for a more personal and organic advertising approach.

Freshdoze’s strong sales on the platform also proved that native content is an effective way for brands to influence potential customers to purchase their products not just online, but in physical stores, too.

The results

Reaping maximum rewards with minimum effort 

After running a Reach and Frequency campaign on TikTok for just two weeks, Freshdoze saw a 40% uplift in offline sales across Thailand. On the platform, Freshdoze’s campaign reached over 17 million accounts and garnered over 53 million impressions.

Pleased with the results of the campaign, the Freshdoze team continued to use this solution on a monthly basis — made easier through TikTok’s Ad Manager, which lets businesses manage, monitor, and optimize their advertisements and campaigns all on one convenient platform.