Lezhin Comics(US)
The Lezhin Comics US team is executing a TikTok advertising campaign targeting women aged 18 and above with the goal of increasing new member sign-ups. Lezhin Comics has shown a keen interest in diverse creative solutions and has actively utilized the Display Card add-on feature.
The Objective
Utilizing TikTok as a platform for advertising is an effective strategy to boost new member registrations among the specified demographic. The proactive use of Display Cards enhances the visual impact of the advertisements, capturing users' attention. Lehzin Comics is targeting over-18-year-old females in the US for their upcoming new title release and has been leveraging the Display Card Add-on for their campaigns thus far. After discovering that they could potentially reduce the time it took to produce and create these display cards, they were quick to hop on to test this feature with TikTok.
The Solution & Results
The solution was to leverage TikTok's very own AIGC Display Card feature on Creative Center. The feature largely aims to solve the three pain points that advertisers feel below:
Time and resource efficiency
Better Performance
Scalability
By simply inputting the necessary details for a display card production, such as key selling points, sourcing images from the brand, as well as design options, Lehzin was able to create their high-performing display card within a matter of minutes. The campaigns run with the AIGC Display card when compared to other campaigns that were run during the same period, are as follows:
+16% CTR
+70% Click CVR
-39% Registration CPA