5 Winning Ideas for TikTok Creator Collaborations This Holiday Season

Discover new TikTok creators on TikTok Creator Marketplace

Bring your holiday campaigns into the spotlight with TikTok Creator Marketplace this festive season! With 95% of TikTok users spending time on TikTok this holiday season¹, it is the ideal platform for you to reach users looking for holiday inspiration and seasonal purchases. Working with TikTok creators can be an impactful way for you to not only generate relatable content, but also to drive conversions – in fact, 89% of TikTok users believe that creator content on TikTok had an influence on their purchase decision². With TikTok Creator Marketplace, advertisers and agencies can choose from over 800,000 diverse creators to work with. TikTok Creator Marketplace also equips advertisers with in-built tools to manage campaigns end-to-end, as well as analyse campaign performance in real-time.

¹ TikTok commissioned survey for Christmas in APAC (N=4165) 2023² Creators on TikTok Research by Kantar Consulting. Conducted in ID, PH, TH, VN, 2022

5 Winning Ideas for TikTok Creator Collaborations this Holiday Season

#1 Showcase the festive mood

Spread the festive cheer with holiday-themed content, and collaborate with creators to keep your content relevant to the latest holiday trends. The festive spirit is strong with TikTok users, with 64% turning to TikTok to look for Christmas inspiration*. In fact, in December alone, there was a 4.3 times increase in video views**, highlighting the immense outreach your brand can have by connecting with viewers during this period.*TikTok Global Internal Data, Video views, Aug 2023**TikTok APAC Internal Data, Aug 2023

Pro Tip: Use hashtags like #christmasvibes, which has 11.4 billion global hashtag views, to find creators who are making trendy holiday content!

#2 Tis the Season For Spontaneous Purchases

TikTok users are in the festive spirit, and eager to spend during the holiday season. Festive shopping coincides with major sales seasons like Black Friday, Christmas and so on, making it the best time for consumers to do their holiday shopping. Take note of these special periods where consumers are purchase-ready, and work with creators to promote your exclusive festive deals!

Pro Tip: Create exclusive promo codes for the TikTok creators you worked with to share with their community of users. Tis' the time to shine the spotlight on your new product launches as well!

#3 Whip Up Feast-Worthy Content

During the holiday season, there is a delightful tradition of coming together to feast with loved ones. Cooking and food-related content is especially popular during the holidays, with 57% of users looking for Christmas recipe inspirations on TikTok, and 70% that have tried a recipe or hack after getting inspired by TikTok.*

Does your brand specialise in food products? Work with creators to showcase how to turn your products into lip-smacking, creative dishes! Or, this is also the perfect opportunity for Home & Living brands to showcase beautiful tableware designs that will be party-perfect for serving up delicious holiday feasts.*TikTok commissioned survey with Toluna in APAC (N=4165) 2023

Pro Tip: Use TikTok Creator Marketplace Filters to find creators to filter creators by category. That way you can shortlist creators who are known for their food-related content!

#4 Give Inspiration for Gift Ideas

The festive season is a time of giving and receiving. It is the perfect occasion to team up with creators to unveil your latest product or reach new customers, as 95% of TikTok users enjoy discovering new products and brands when shopping for gifts*. Besides gifting others, TikTok users also like to indulge in a bit of self-pampering during this festive season – making it a great time to turn their interest into irresistible purchases.*TikTok commissioned survey for Christmas in APAC (N=4165) 2023

Pro Tip: TikTok Creator Marketplace allows you to not only invite specific creators to collaborate with, but also post a campaign brief of what you are looking for and select from creators that come to you.

#5. Unleash festive glamour

Tis the season for festive celebrations, and TikTok users are getting dressed to impress! In fact, 84% of TikTok users are turning to TikTok to get their dose of fashion and beauty inspiration during months like Christmas. If you are a Beauty or Fashion brand, the stage is set for you to work with TikTok creators to showcase your brand's unique style and products. Here's the exciting part – after watching fashion/beauty content on TikTok, half of the viewers couldn't resist making a purchase!**TikTok commissioned survey with Toluna in APAC (N=4165) 2023

Pro Tip: Use TikTok Creator Marketplace audience filters like gender ratio, location and age to find creators who target the same audience that your brand is tailored for

Earn US$999 Ad Credits by working with TikTok creators!

We hope these five ideas have provided you with inspiration for your next creator marketing campaign! To add to the festive spirit, TikTok Creator Marketplace is also offering an exclusive promotion for advertisers to earn US$999 Ad Credits, when working with TikTok creators on TikTok Creator Marketplace during this festive period!

More details can be found here. Terms & Conditions apply.

Head to TikTok Creator Marketplace and get started on your holiday campaigns now!