SkipTheDishes
Achieving lower cost per voucher redemptions with TikTok Creative Exchange and Interactive Add-Ons
The objective
Enticing new customers for first time orders
SkipTheDishes is a Canadian food delivery service that allows users to order and pay for food from participating restaurants online using the app. To acquire new customers, Skip offered vouchers for first time orders. In order to continue innovating on TikTok, Skip decided to try the TikTok Creative Exchange (TTCX) combined with Interactive Add-Ons.
The solution
Leaning into TikTok-first themes and creator-led content
SkipTheDishes matched with Trendzi, our Canadian creative partner, to produce native TikTok ads that highlighted use cases and benefits of ordering with SkipTheDishes. The native video themes included “What I Ate in a Day” and “Reasons Why I Love Ordering Skip”, all popular content themes that exist on TikTok. The brand also coupled their strategy with Interactive Add-Ons such as Display Cards and Gift Code Stickers.
The results
Vouchers for the win
SkipTheDishes was able to utilize TikTok and Creative Exchange to breakthrough to new audiences in an engaging and interactive way, efficiently driving new customer acquisition while scaling their vouchering activity on the platform more than 5x. Voucher redemptions on the brand's TTCX campaign resulted in 85% lower Cost per Voucher Redemption and 30x more Redemptions than competing platforms.
Working with TikTok on our recent acquisition campaign was a true pleasure. The platform's unique features allowed us to integrate exclusive promo codes with interactive creative elements and creator-made content, resulting in a campaign that outperformed our benchmarks and exceeded our expectations!
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