Start with discovery. Stay for results.
TikTok fuels business performance from discovery to conversion— and everything in between.
A new era of performance
Innovations that drive impact
Connect with more of the people you're looking for and hit your unique business goals with next-gen products and vertical solutions.
Discovery like no other
TikTok creates a uniquely engaging experience that naturally moves users along the decision journey.
Inspiring every kind of action
TikTok fuels conversions beyond discovery, driving the outcomes advertisers are looking for.
Results that go beyond the screen
92
%
of users took action on content they saw on TikTok.
61
%
of users have purchased something after seeing content on TikTok.
1.6
x
TikTok delivers 1.6x more ROI than other platforms.
"We’ve seen how truly effective TikTok is in driving incremental revenue for our clients. With our custom measurement methodologies, we see that TikTok drives an incremental ROAS of $3."
Building what's next in performance advertising
TikTok consistently provides innovative solutions to fuel discovery, drive action, and bring business impact, built with privacy at their core. Stay tuned for new performance innovations in automation, discovery, vertical solutions and more—coming soon.
Ad solutions to hit every objective
Gather leads quickly and seamlessly
Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.
Creating a TikTok campaign strategy that performs
1. Establish secure data connections
Learn how
2. Set your goals
3. Activate the right solutions
Learn how
4. Measure your impact
5. Test, learn, and scale
Learn how
