Quad Lock

The objective

Driving performance results on the global stage

One of Australia's greatest startup stories, Quad Lock has made a name for themselves by building reliable life accessories that help you anywhere, at anytime. Having seen success through testing and learning on TikTok, Quad Lock came to the team eager to figure out how to optimise their marketing performance for their U.S. based customers.

The solution

Gearing up to test Value-Based Optimisation (VBO)

Keen to maximise purchase value per order, Quad Lock decided to test out TikTok's VBO offering, which allows advertisers to optimise towards conversion quality rather than conversion quantity. They split their marketing budget equally into two different ad groups: one with and one without VBO. For the ad group with VBO, they selected the highest value optimisation in order to maximise purchase value. VBO gave Quad Lock the opportunity to find high quality audiences who are likely to generate higher value per purchase.

The result

Finding the key to success through VBO

After 10 days they compared the results for both ad groups, which showed that VBO was Quad Lock's greatest ad accessory, outperforming the non-VBO ad group across most KPIs. Quad Lock also saw a 51% increase in total purchase value from VBO vs. non-VBO. When looking at sales generated from each ad group, VBO saw a 54% lift vs. non-VBO, whilst CPA was also 35% cheaper. As a result, Quad Lock have added VBO to their ongoing TikTok advertising roster as a high-performing optimisation tool.