Best practice for performance creative

Let's unpack what drives creative performance on TikTok!

It’s no secret that creative is one of the most important components of a successful marketing campaign.

5 fundamental creative levers

Like baking a cake, the outcome is largely determined by the ingredients. Just like any other platform, there are 5 known fundamental levers that brands must follow in order to build effective performance creative on TikTok.

1. Brand cues integrated early

2. Call to action

3. Product demo

4. Show features & benefits

5. Price your product

Ready to get started? Check out the recent recording of our TikTok Works: Performance Tour event in Melbourne where we unpacked the levers alongside marketing leaders from MECCA & Tinder:

Or grab our creative cheat sheet below to deep dive into the levers. We've also included three bonus tips to supercharge your creative performance even further!