Triquetra Health
Discover how Product GMV Max on TikTok Shop leverages automation to drive total business returns for Triquetra.
Client Background
Increasing performance and efficiency for a growing natural supplement brand.
Triquetra is a health & wellness brand that offers natural holistic supplements. They've been selling their products for 10 years and onboarded onto TikTok Shop when it launched in North America. They started running Shop Ads to further accelerate traffic and conversions to their TikTok Shop. While Triquetra saw great success with leveraging affiliate content for Video Shopping Ads, their team spent a lot of time manually optimizing their campaigns in Ads Manager to keep spending efficient
The solution
Building optimization into every level of ad campaigns.
Triquetra started testing GMV Max with their best selling products. They simply inputted an ROI goal and budget and then let GMV Max handle the rest. From there, GMV Max automatically selected the most optimal creative, targeting, and bidding types for the campaign. When their best selling product sold out, Triquetra saw a corresponding increase in sales across their other sales channels. Once their best seller sold out, GMV Max started optimizing their next best-selling products.
Additionally, unlike other Shop Ads campaigns that optimize towards Ads ROAS, GMV Max optimizes towards overall GMV (organic and paid), with enhanced delivery that fully leverages organic traffic signals. This helped Triquetra maximize their total business returns - not just the GMV generated by ads.
The results
Automating massive returns with GMV Max!
By simplifying and automating the campaign optimization process, GMV Max was able to make an immediate impact on Triquetra's business - not only through driving superior performance but also in giving time back to the team to focus on other business priorities, such as building deeper relationships with their affiliate creator network.
By leveraging GMV Max, the Triquetra team accelerated their growth on TikTok Shop and saw a +136% increase in TikTok product sales and +30% increase in product sales from other channels. After their top product sold out, GMV Max was able to optimize the rest of their catalog - including hero and non-hero products. Their team saw 4x ROI in the first month of testing GMV Max and has been able to save 10 hours a week by not having to continuously optimize their campaigns.
Triquetra has ambitions to continue to scale and expand their partnership with TikTok.
Features & Benefits
Product GMV Max will automatically:
Save time on campaign set up & optimization.
Spend budgets more efficiently.
Reach users across all placements with one campaign.
Incremental GMV.
GMV Max has given us the opportunity to test quickly in real time and really understand our audience and convert them into buyers. In the month that we have been using GMV Max, we have been able to confidently turn on our ads and know that we will reach our goal while we focus on the relationships with our affiliates and growing on TikTok.
