Drive engagement

Connect with your audience. Boost engagement.

Tap into an active community with TikTok's interactive ad solutions.

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How TikTok helps you drive engagement

Audience is here

Your audience is here

TikTok is the epicentre of culture, with over a billion diverse users.

Active Community

An active community

92% of TikTok users take some action following the content they see on the platform.

Join in the conversation

Join the conversation

Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.

Drive engagement with Spark Ads

Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.

Learn more

Tips for TikTok success

Make your ads interactive

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The Focused View objective optimises for both views and positive interactions, ensuring that ads are shown to users who are truly paying attention.

Optimise for engagement

Use the Audience Insights tool

Create ad content that drives engagement

Connect with TikTok trends

#fashion

122M

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.

Stick to a structure

Think TikTok-first

Engagement success stories

Interbank

The Peruvian financial services company used their history (and a T-Rex) for a 24% lift in view-through rate and a 136% boost in audience engagement.

El Pollo Loco

The regional Mexican-style restaurant chain spiced things up with a creator-driven campaign that resulted in over 17 million impressions.

Thank You Lab

The speciality dermatology brand utilised Spark Ads to boost organic content and promote brand awareness, lowering both CPA and CPC by 50%.

SK-II

The Japanese luxury skincare brand utilised TikTok Pulse for a creator-led campaign that resulted in 400K engagements and 4.5 million views.
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