Creativity Down Under

I'm Dying Inside

Creative Agency: Howatson+Company

Production Company: Finch

Client: Modibodi

Notable Award: London International Awards

Modibodi partnered with Howatson+Company and Finch to launch a TikTok period drama series titled 'I’m Dying Inside' to explore Gen Z's diverse menstruation experiences. Starring TikTok comedian and actor Samantha Andrew, the series offers a candid and humorous perspective on modern period experiences to challenge taboos and drive awareness of Modibodi's range of period underwear.

Read more about the campaign here.

Classify Consent

Creative Agency: TBWA\Sydney

Client: Consent Labs

Notable Award: Spikes Asia Grand Prix For Good

Not-for-profit organization Consent Labs collaborated with TBWA\Sydney in a campaign advocating for a "Lack of Consent" classification to call out depictions of non-consensual acts on screen. The initiative, which was launched on TikTok, also aims to educate viewers on distinguishing between consensual and non-consensual acts through examples from popular film and television shows.

Read more about the campaign here.

"Bagels" by BENEE

Creative Agency: The Monkeys Aotearoa, part of Accenture Song

Client: ASB and Youthline

Notable Award: Clio Music Gold

ASB, in collaboration with Youthline and pop star BENEE, released a scientifically designed song that helps alleviate anxious feelings in Kiwi youth. The song and accompanying visually calming music video, which also premiered on TikTok, were evaluated and tested by experts to maximise the reduction of feelings of anxiety. All revenue generated from streaming the song was also donated to Youthline.

Read more about the campaign here.

Save Big this Black Friday

Creative Agency: cummins&partners

Client: The Bushfire Foundation

Notable Award: TikTok Greatest For Good Campaign Shortlist

In 2023, one of the biggest retail events of the year coincided with the most devastating projected bushfire season in Australia. To raise awareness of the importance of being bushfire-ready, The Bushfire Foundation recruited TikTok creators in a unique uboxing trend revealing items seemingly affected by bushfires. The campaign aimed to raise funds for volunteer services that prepare communities for bushfires and aid affected areas.

Read more about the campaign here.

I’m Neale Daniher

Creative Agency: Clemenger BBDO

Production Company: Finch

Client: FightMND

Notable Award: Cannes Lions Silver

Since 2013, Neale Daniher has been the voice of FightMND, a charity created to help find a cure for Motor Neurone Disease. Tragically, in 2022, the disease robbed him of his voice, so FightMND turned to the whole of Australia, asking them to donate their voice to Neale and help him give his loudest speech yet. The campaign was brought to life by leveraging TikTok's duet feature, which would allow everyday Aussies to lend their voice to the cause and spread awareness.

Read more about the campaign here.

The Reluctant Shanty

Creative Agency: BMF

Production Company: Finch

Client: Australia for UNHCR

Notable Award: Cannes Lions Silver & Bronze

Harnessing the power of sound on TikTok, BMF partnered with creator and artist Nathan Evans to create the first sea shanty inspired by the experiences of "reluctant sailors", refugee survivors. Released to coincide with World Refugee Day, the campaign highlights the perilous journey refugees undertake to seek safety to raise awareness and funds for UNHCR.

Read more about the campaign here.