Last updated: 01/2019
1. What is a cookie?
Cookies are small text files that uniquely identify your browser or device. The cookie is stored on your browser by website or apps that you visit. When you return to that website or app (or visit websites or apps that use the same cookies) these Platforms recognize the cookies and your browsing device. For a more thorough explanation of what cookies are and how they work, please visit the EU Guide to Cookies, aboutcookies.org or allaboutcookies.org.
We also use pixels. Pixels are small portions of code which we use on our Platform. We use pixels to learn whether you have clicked on certain web content and help us to optimize our ad campaigns. This helps us measure and improve our Services and personalize your experience.
2. Categories of cookies
Cookies do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies can tell us, for example, whether you have visited the Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
There are different categories of cookies, including:
- First-party cookies
First party cookies are small amounts of text which are served by us directly to your device.
- Third-party Cookies
Third-party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance, targeting or advertising and social media purposes.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are 'permanent cookies', meaning that they survive after your browser is closed. They can be used by the Platform to recognize your computer when you open your browser and browse the Internet again.
3. What types of cookies do we use and how do we use them?
The types of cookies and similar technologies used by us and our partners in connection with the Platform can be classified into one of five categories, namely 'essential Platform cookies', 'functionality cookies', 'analytics and performance cookies', 'advertising cookies', and ' social media cookies'. Cookies do a lot of different tasks to ensure you enjoy your visit to our Platform, for example, they are used to remember your preferences on sites you visit, to help you navigate between pages more efficiently and to make sure the adverts you see on our Platform are relevant to you and your interests. We have set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.
Cookies that are necessary for essential purposes
We use performance/analytics cookies to analyze how you use the Platform, including which pages, videos and accounts you view most often, measure any errors that occur and test different design ideas. The information is used to report and evaluate your activities and patterns as a user of the Platform to provide Services in accordance with these activities. These cookies do not collect information that individually identifies you and all information these cookies collect is aggregated and anonymous’
Functionality cookies record information you have entered or choices you have made. These cookies also enable you to optimize your use of our Services after logging in so that we can personalize our content for you, greet you by name and remember your preference. These cookies can also be used to remember settings you have applied, such as layout and text size. These cookies mean that when you continue to use or come back to the Platform, we can provide you with our Services as you have asked for them to be provided.
Targeting or Advertising Cookies
Analytics: As you use our Platform, you will notice that it features advertising. We allow third party companies, including advertising companies, to place cookies on our Platform to track the performance of our advertisements. As an example, these cookies remember which users have visited the Platform and the links you have followed. The information provided to third parties does not include personal information but it may be associated with personal information after we receive it.
Social Media Cookies
On some pages of our Platform, third parties that provide applications through our Platform will set their own cookies in order to track the success of their applications or customize applications for you. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us. If you are logged in to your account with the third party, the third party will be able to link information about you with your actions via cookies.
Other technologies we use
4. How to delete cookies
You can change your preferences by changing the settings in your browser. Most browsers will allow you to choose the level of privacy settings you want. This lets you control your cookie settings so that you can:
- See what cookies or other locally stored data you’ve got and delete them on an individual basis;
- Block third party cookies or similar technology;
- Block cookies or similar technology from particular sites;
- Block all cookies or similar technologies from being set; or
- Delete all cookies or similar technologies when you close your browser.
For more information on how to manage the most popular browsers, please see below:
How to opt out of online ads
You have the option to opt out of seeing targeted online ads from us and other participating companies by setting your preferences.
You can also opt out of seeing targeted online ads from us and other participating companies by visiting http://www.youronlinechoices.com/uk/your-ad-choices. Please note that this list will contain more networks than those used on our site. Alternatively, you can opt out of certain cookies through the settings in your browser. Please note that neither of these options mean that you will see less advertising when you visit our site, the only effect is that the advertising will be less relevant to you.
To learn more about the advertising companies we work with and the choices they offer, please take a look at the following resources:
5. Changes to this policy
We will occasionally update this policy to reflect changes in our practices, Platform and Services. When we post changes to this policy, we will revise the "Last Updated" date at the top of this policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the Platform. We recommend that you check this page from time to time to inform yourself of any changes in this policy or any of our other policies.
6. Need more information?
If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:
7. Contact us
If you have any questions or comments about this policy, or privacy matters generally, contact us at: https://www.tiktok.com/legal/report/privacy.