Below are the rules on how TikTok handles appeals for advertisers.

If you are located in the European Union or the European Economic Area, you can learn more about appeals and other redress possibilities.

• Timing: You can lodge an appeal up to 180 days after the date we notified you of the decision that you want to appeal. Appeals are not available after this time. To help handle your appeal as swiftly as possible, we ask that you submit your appeal as soon as possible after we notify you of the decision.  While appeals are generally available for 180 days, we explain in the section below the scenarios where appeals are not available for this period and the reasons why.
• One appeal: You have the right to appeal each decision to TikTok only once (though if you are located in the European Union or European Economic Area, you may have other rights outside TikTok, as explained here).
• Relevant information: If you disagree with our decision and want to make an appeal, we ask that you include all relevant information to help us understand the reasons and to properly assess your appeal. Please do not include information that is not directly relevant to your appeal.
• Abusive or inappropriate language: Please be respectful when submitting your appeal. If an appeal contains abusive or inappropriate language, we may reject it.  
• Limited scenarios where appeals are not available: Appeals will not be available in limited scenarios where the relevant decision can no longer be reversed. This includes where the relevant decision has already expired. For example, in the case of a temporary ban, an appeal will no longer be available after the temporary ban has already expired.
• Intellectual property: The specific rules for appeals relating to intellectual property violations are covered in our Intellectual Property Policy. If you wish to make an appeal in relation to an Intellectual Property violation, please refer to the Intellectual Property Policy.
• Suspension of right to lodge appeals: For individuals that abuse the appeals process by submitting more than one appeal that is clearly unfounded, TikTok may suspend the ability of such individuals to submit further appeals for a reasonable period of time.