Boosting awareness
Whether you have the resources to invest in paid media or are just curious to learn more about advertising options, it’s good to be aware of the 3-part formula for boosting awareness for your cause:
1. Fun and engaging organic content.
Earn the trust of other creators by solidifying your cause as an active contributor in the community.
2. Hardworking paid content.
Scale things up with larger campaigns that reach wider target audiences.
3. Compelling creator partnerships.
Build credibility for your cause and bridge the gap to help form new connections.
Together, these three content pillars can increase top of mind awareness for causes by up to 173%. So if the funds are available, paid media is definitely something to consider. If you’re looking for other ways to amplify your channel or boost a particular piece of content, explore our other advertising offerings to see how we can best help you reach your goals.