Skip to main content
TikTok Logo
Advertising your cause

Ad policy guide

ShareShare this page to FacebookShare this page to TwitterEmail to share the current page

It’s your responsibility to know how to create honest, safe and respectful ads for your cause (AKA the only ones we run on our platform). 

Our Ad Policy Guide outlines rules for which products and services can be advertised, where the ads can run and what they are allowed to contain. Key pitfalls to avoid:

Political and Issue-Based Advertising Ad creatives and landing pages that feature political or issue-based advertising are prohibited.

TikTok Advertising Policies – Ad Creatives Political and issue-based advertising includes:

  • Ads that reference, promote, or oppose candidates or nominees for public office, political parties, or elected or appointed government officials;
  • Ads that reference an election, including voter registration, voter turnout, and appeals for votes;
  • Ads that include advocacy for or against past, current, or proposed referenda, ballot measures, and legislative, judicial, or regulatory outcomes or processes;
    • This includes ads that promote or attack government policies or track records;
  • Ads that reference, promote, or sell, merchandise that features prohibited individuals, entities, or content, including campaign slogans, symbols, or logos.


And make sure to familiarize yourself with our Terms of Service, Community Guidelines and Business Help Center while you’re at it.