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TikTok Takeoff: Small Biz Summit

Join us at our FREE summit with industry experts & exclusive resources at TikTok Takeoff: Small Biz Summit

Harnessing #FinTok to unlock business impact

TikTok is transforming how people learn about finances in Canada. Understand key user behaviours and trends that can inspire action and drive real business results.

Canadians on TikTok: Leveraging key moments to drive brand impact

Explore quintessential national moments that define culture and uncover key platform insights on how your brand can make a lasting impact with Canadians on TikTok.

Selling on TikTok is now easier than ever

Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.

Navigating the new era of mobile gaming with TikTok

Canadians on TikTok: Unlocking the French-speaking Community

Want to forge a deeper connection with French-speaking Canadians on TikTok? Check out the latest research exploring the interests and digital behaviours of this diverse community on the platform and learn how to engage with them.

The power of TikTok Pulse

TikTok's Marketing Science team partnered with IPG's MAGNA Media Trials to examine what makes digital video tick at a global level through the lens of TikTok's content halo, user control and contextual adjacency.

Beyond the click: Understanding the impact of views on TikTok

Studies show that click-based attribution undervalues TikTok conversions. Learn how to measure the value of TikTok ad views and exit the learning phase faster.

TikTok Works: Studies show ads on TikTok are efficient and effective

Ever wonder how hard TikTok is working for your brand? Check out the latest research showing how TikTok ads are helping drive business results in Canada.

Create Fresh Holiday Ads All Season Long With TikTok Creative Cards

Actively engage your audience, show off your expertise with a side of fun, and make your small business relevant and relatable with innovative ideas for celebrating the holidays.

Plan your Q5 marketing on TikTok

For marketers, the post-holiday season is for checking 2023 boxes and ringing in 2024 goals. And for the TikTok community, it's a more active time than ever.

TikTok Fundamentals for Small Business: The E-Commerce Starter Guide

This step-by-step guide will help you find your next customer and increase your online sales.