CVS Health

The Objective

CVS Health, a national retailer, has an ongoing need to staff for a variety of roles. Accelerating hiring efforts for hard-to-fill roles is always a key objective when heading into their busy season. Given the current labor shortage, CVS Health was interested in exploring new media channels to reach passive job seekers and was seeking the right platform and partner to accomplish this goal.

The Solution

With the help of their recruitment marketing agency, Recruitics, CVS Health launched several successful Lead Generation campaigns on TikTok. These efforts were aimed at introducing a new wave of candidates to the opportunities and potential positions that CVS Health can offer, and ushering them to apply. As a result of their work with Recruitics, CVS Health was able to target key locations where hiring was the most crucial and reach an audience of passive job seekers within promixity of the locations most in need.

In the past, CVS Health has utilized TikTok traffic ads to generate brand awareness and reach a uniquely targeted cohort of applicants. As hiring needs escalated, CVS Health wanted to capture candidate interest in a more efficient way than redirecting them away from the TikTok app, and those needs made way for a new approach.

Recruitics customized and implemented TikTok’s Lead Generation forms with CVS Health to easily capture candidate interest while remaining on the platform and staying immersed in the TikTok experience. The authentic content in the creative appealed to the target audience with a hiring announcement and encouraged them to fill out an instant form to express their interest. CVS Health was able to include specific required hiring details and qualifying questions to help ensure that the candidate was a right fit for their hiring needs.

The Results

CVS Health found this campaign to be highly successful, delivering 2.4 million impressions and resulting in a $20.60 cost per lead. With the right audience from TikTok and the right strategy from Recruitics, CVS Health was able to accelerate their hiring efforts and capture unique job seeker interest for these hard-to-fill roles.

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