Our most important commitment at TikTok is to keep our community safe. This is a challenging but critically important area for our industry to get right, and our approach to protecting the safety of our users spans policies, product, people, and partners. Ultimately, our goal is to build an environment where positivity and creativity thrive.
Our Community Guidelines and Terms of Service outline the code of conduct we hold our users to. Any content that sexually exploits, targets, or endangers children is strictly prohibited on TikTok and is a direct violation of our Terms of Service and Community Guidelines. If we become aware of any such content we will take action immediately to remove content, terminate accounts, and report cases to NCMEC and law enforcement as appropriate.
We have built numerous controls directly into our app for users and families – such as the ability to make an account private, restrict who can engage with content, disable messages, filter comments, block another user, or report inappropriate content or usage through in-app reporting options. In addition, we have implemented an age-gate, and given the app a 12+ app store rating specifically for parents to access device-level restrictions on their child's phone. Unlike other platforms, TikTok does not permit images or videos to be sent in comments or messages.
We developed a suite of educational materials for users and their families to learn about our measures and are committed to growing our resources, including:
We have a zero tolerance policy for content that exploits or endangers children. We have invested heavily in human and machine based moderation tools, including photo-identification technologies to find and remove exploitative content. In addition, our team has developed proprietary technology to proactively identify and remove content and accounts that engage in potentially inappropriate interactions with children so that we can remove them and prevent additional harm. We also work with third parties on a global level to localize red flag language in our commitment to identify and remove hate speech. Our efforts help remove this type of content quickly and often before it reaches our general community. We are continually updating and improving our systems in our ongoing commitment to user safety.
We work hard to build a positive environment for our users while protecting against industry-wide challenges around platform misuse, and partner with leading organizations including the Family Online Safety Institute, ConnectSafely, and the Internet Watch Foundation, among others to help ensure that our policies, technology, privacy controls – and the user education we provide continue to promote a safe and welcoming environment for our community.
To learn more about our resources visit our Safety Center.