Is it something I want to spread?
The great thing about online communities is everyone involved plays a role in deciding whether content falls flat or goes viral. Liking, sharing and leaving positive comments are all ways to show your support for a video. Does the video deserve your support?
TikTok does not reward creators who post harmful content. If a challenge is harmful, don’t share it or like it. If a challenge gains traction, others are more likely to see it and be tempted to do it. Even though it may seem helpful, creating videos to warn others about harmful challenges often increase the popularity of something you don’t want people to see or unintentionally provide details about how to do something that is dangerous.
If you see a warning about a challenge, don’t pass it on. Sharing warnings increases the number of people who are exposed to a harmful challenge or hoax. In the case of hoaxes, it also makes them seem more credible.