Los Angeles, Aug. 1, 2018 – Today it was announced that two of the world’s fastest growing short-form video apps, musical.ly and TikTok, will unite to create a new global app. The newly upgraded platform, which keeps the TikTok name, creates a unified user experience, debuts a new logo and user interface, and offers greater capabilities for video creation. By bringing together the best of TikTok and musical.ly, TikTok now becomes the world’s number one go-to destination for short-form video content creation and consumption.
The upgraded app will offer users an effortless, compelling, and personalized viewing experience. Existing creators’ accounts, content and fan base will move automatically to the new TikTok app, where creators will keep all of their preexisting content and fans while enjoying the opportunity to reach a bigger and more diverse global audience than ever before.
TikTok incorporates the most popular elements of both apps with a feed that highlights the users’ community, in addition to a “For You” feed that uniquely serves a curation of personalized video recommendations based on viewing preferences. The app will also introduce new upcoming features including:
A “reaction” feature that allows user to react friends’ videos directly from the phone
Enhanced creative tools like interactive gesture filters unlock features such as funhouse mirror camera effects;
VR-type filters that can be activated just by blinking;
Green screen-like background effects;
Alex Zhu, co-founder of musical.ly and Senior Vice President of TikTok said: "musical.ly recently reached a new milestone of 100 million monthly active users and we are excited to enter into a new chapter. TikTok, the sound of a ticking clock, represents the short nature of the video platform. We want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. Combining musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator. ”
The new TikTok app provides inspiring content, better ways to connect fans and creators, and easy-to-use video capturing and editing tools that empower creativity and allow every user to share and celebrate their memorable moments through short video clips that make every second valuable. As part of TikTok’s commitment to creators, TikTok will launch a series of new creator programs to provide technical support, performance insights and guidance on growth strategy.
TikTok is committed to creating a positive environment for users and creators. In addition to an enhanced user experience, TikTok is launching a new safety center dedicated to providing tips and resources to help users navigate a range of topics and build an online experience that feels safe and welcoming. The upgraded app also offers a new digital wellbeing feature with a screen time management alert when users have been on TikTok for more than two hours.
TikTok is available now to new users everywhere via the App Store or Google Play stories. Existing musical.ly users will automatically upgrade to TikTok when they update the current app.
The unifying of the platforms enables users to engage with an expanded network available in app stores throughout North America, Latin America, EMEA, Asia, in addition to where TikTok and musical.ly already exist.
TikTok is a destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, California, with global offices including London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android . tiktok.com
Leah Linder, TikTok USA
Jingjing Zhang, TikTok Global
Los Angeles, Sept. 24, 2018 – TikTok, the leading global destination for short-form mobile video, announces today the recipient of the first-ever “TikTok Real Short Award,” in partnership with Film Independent, a non-profit artsorganization that produces the LA Film Festival. Presented at the LA Film Festival Filmmaker and Press Reception, visionary filmmaker Ann Lupo will receive a $10,000 grant to further encourage her creativity and passion for storytelling through video.
TikTok, a Platinum Sponsor of ther year’s LA Film Festival, has quickly become a worldwide destination for content creation, showcasing the power of short-form video as a medium for storytelling, creativity, and sharing passions across cultures. The partnership with Film Independent and creation of the “TikTok Real Short Award,” allowed Festival filmmakers to utilize the mobile platform to create meaningful works of art. Filmmakers were given the inspiration “Why I’m a Filmmaker,” encouraging participants to capture a moment showcasing their passion for filmmaking and captivating fans through their storytelling.
A judging panel led by LA Film Festival’s programming team handpicked Ann Lupo from Brooklyn, New York for her submission amongst the over 90 filmmakers in the Festival. The video addresses the "Why I'm a Filmmaker" prompt with exceptional storytelling through the lens of TikTok, utilizing creator tools to enhance the narrative. Her innovative short won Ann Lupo the $10,000 grant.
Ann Lupo directed and starred in the feature film “In Reality,” which is competing in the LA Film Festival’s US Fiction competition.
“The TikTok Real Short Award reflects our commitment to self-expression through the lens of mobile, vertical video, and each submission using creator tools like the reaction feature and AR objects, we received revealed just how unique we can be within the short-form video medium,” said Stefan Heinrich, Head of Global Marketing at TikTok. “Our creators inspire us every day and we cannot think of a better partner than Film Independent to help us discover new filmmakers and innovate within the industry. We are excited about continuing our partnership and pushing the boundaries of storytelling through traditional filmmaking and new video media.”
In addition, TikTok is proud to be a Lead Sponsor of Film Independent Project Involve in 2019, an intensive nine-month program supporting filmmakers from communities often underrepresented in film and entertainment. The mentorship program, celebrating 25 years this year, will connect rising filmmakers with TikTok creators for an exchange of ideas to enhance their understanding of filmmaking techniques. Films created from Project Involve will debut at the 2019 LA Film Festival.
TikTok is a destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android .Visit tiktok.com
Film Independent is the nonprofit arts organization that champions creative independence in visual storytelling and supports a community of artists who embody diversity, innovation and uniqueness of vision. Film Independent helps filmmakers make their movies, builds an audience for their projects, and works to diversify the film industry. Film Independent’s Board of Directors, filmmakers, staff and constituents is comprised of an inclusive community of individuals across ability, age, ethnicity, gender, race and sexual orientation. Anyone passionate about film can become a Member, whether you are a filmmaker, industry professional or a film lover.
In addition to producing the Spirit Awards, Film Independent produces the LA Film Festival and year-round, weekly programs that offer unique cinematic experiences for the Los Angeles creative community and the general public.
With over 250 annual screenings and events, Film Independent provides access to a network of like-minded artists who are driving creativity in the film industry. Film Independent’s Artist Development program offers free Labs for selected writers, directors, producers and documentary filmmakers and presents year- round networking opportunities. Project Involve is Film Independent’s signature program dedicated to fostering the careers of talented filmmakers from communities traditionally underrepresented in the film industry.
The LA Film Festival is a key part of the exhibition arm of the nonprofit arts organization Film Independent. Showcasing new American and international cinema that embraces diversity, innovation and unique perspectives, the Festival produces one-of-a-kind events featuring critically acclaimed filmmakers, industry professionals and award-winning talent from Los Angeles and around the world.
Leah Linder, TikTok USA