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TikTok content strategy

Understanding your analytics

Now that you understand content strategy, let’s dive deeper into TikTok analytics. In this post, we’ll uncover how to track the performance of your videos on TikTok.

Creator account

If you want to access analytics, the first step would be to switch to a Creator account. Creator accounts give you access to a suite of analytic tools and reports. Simply head to your profile, tap the three dots, and select “Manage My Account.” From here, you have the option to switch to a Creator account.

Checking your analytics

As we discussed previously, analytics are organized into three main categories: Overview, Content, and Followers.

Under Overview, you will be able to see follower growth, video views, and profile views over the last 7 and 28 days. If you want to compare your short-term and long-term follower growth patterns, Overview let’s you toggle between a 7-day and 28-day view.

For deeper insights, try digging into the Content tab. This section offers extended insights for each video you post. If you visit this tab, you will be able to see analytics for each video you post. This is where you’ll find information such as total views, total likes, comments, shares, average watch time, and more.

The Followers tab highlights insights about the community you’ve built on TikTok. This includes information like where your audiences are from, activity throughout the day, videos your followers watched, and songs your followers listened to. If you scroll past the Followers graph, you can observe your profile views, toggling between a 7-day and 28-day view.

Interpreting your analytics

You should lean lightly on your analytics. They will help you determine video performance, but don’t strategize your videos primarily around these analytics.

If your video performed under average for your page, keep in mind that is normal. Take a look at the watch time, and adjust the way you make your future videos to the pace of what your audience is interested in.

Experiment with your videos

Remember, experimentation is a key part of the creation experience on TikTok. You may consider posting videos of different kinds with different sounds to gauge what viewers like most, but you can start by connecting your data to real changes that you can make in your videos.

Tag us to share what you learned from the #creatorportal.