As we discussed previously, analytics are organized into three main categories: Overview, Content, and Followers.
Under Overview, you will be able to see follower growth, video views, profile views, likes, comments, and shares over the last 7, 28, or 60 days, or a custom date range up to 60 days.
Within Overview, the Engagement section allows you to better understand your video performance using metrics such as likes (the number of likes your videos received in the selected date range), comments (the number of comments your videos received in the selected date range), and shares (the number of shares your videos received in the selected date range).
If you want deeper insights, dig into the Content tab for extended data and analytics for each video you post. This is where you’ll find information such as total views, total likes, comments, shares, average watch time, watched full video (percentage of viewers who watched the entire video), traffic source type (where viewers found your videos, including your profile, the For You feed, etc.), and audience territories. All Content metrics are available for the last 7 days only.