If you want to access analytics, the first step would be to switch to a Creator account. Creator accounts give you access to a suite of analytic tools and reports. Simply head to your profile, tap the three dots, and select “Manage My Account.” From here, you have the option to switch to a Creator account.
Checking your analytics
As we discussed previously, analytics are organized into three main categories: Overview, Content, and Followers.
Under Overview, you will be able to see follower growth, video views, and profile views over the last 7 and 28 days. If you want to compare your short-term and long-term follower growth patterns, Overview let’s you toggle between a 7-day and 28-day view.
For deeper insights, try digging into the Content tab. This section offers extended insights for each video you post. If you visit this tab, you will be able to see analytics for each video you post. This is where you’ll find information such as total views, total likes, comments, shares, average watch time, and more.