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Getting started on TikTok

TikTok 101

Welcome to TikTok! Congratulations on making the first step on your journey to becoming a TikTok creator. TikTok is a place where any creator can feel at home. By the end of this module, you’ll understand what TikTok is, what makes it a special place for creators, and why you should create videos here. Let’s get started!

So what is TikTok?

We believe TikTok is the destination for short-form videos. But it’s also so much more than that! TikTok gives creators the tools to capture and share their creativity, knowledge, and moments that matter to a worldwide audience.

Why create on TikTok?

TikTok enables anyone to be a creator. That’s right. Anyone. TikTok encourages users to share their passion and creative expression through their videos. TikTok is a place that embraces and celebrates many different kinds of videos and creators.

Why you?

TikTok gives you the opportunity to create videos authentic to you. And it gives you the power to connect to an audience you may not reach anywhere else — an audience that loves your authenticity. Win-win.

Tag us to share what you learned from the #creatorportal.

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