Going LIVE gives creators the opportunity to connect directly with their audience in real time. Creators go LIVE to share their passions, show off their talents, or just deepen their relationship with their audiences. Let’s uncover how going LIVE works and what you can do to have a great experience with it.
LIVE on TikTok
Going LIVE is the perfect way to grow your audience because it gives you a chance to share more of yourself through a longer form video. It also lets you connect directly with your followers in real time.
You can even raise money for charities through donation stickers. Charities are pre-selected, so people know to which ones they are donating.
Unlike edited videos which allow viewers to comment after the video has been produced and posted, going LIVE gives creators and audience members the ability to engage with each other in real time. Creators can ask and answer questions, perform requests, and connect with their followers on a whole other level.
Before you consider going LIVE, remember not to actively solicit gifts or offer incentives for gifting as this type of gift-baiting violates our Community Guidelines.
If you want to go LIVE on TikTok, you have to be 16 years old or older and have more than 1,000 followers. If you’re 18 years old or older, you can also earn gift points while going LIVE.
To go LIVE on TikTok, tap the “create” icon to access the LIVE screen. Swipe to LIVE in the navigation, pick an image, and write a title for your stream.
Once you’re ready, press Go LIVE to start your stream. Once you’re LIVE, you can tap the three dots to change a variety of settings. You can flip the camera, add effects, filter comments, and even add moderators (up to 20).
The LIVE gifting feature allows followers to support their favorite creators by sending them virtual gifts while the creator is hosting a LIVE video. These gifts can later be exchanged for funds.
Before going LIVE
Before you jump into LIVE streaming, here are a few best practices to keep in mind:
One important factor to keep in mind is when to stream your LIVE video. Primetime hours provide the best time to stream, but you also want to consider your audience. Think about shifting your LIVE stream to coincide with the time of day they are most active.
Length of time
Another thing to think about is the length of time of your LIVE. The duration is really up to you, but 30 minutes is a good best practice to consider.
It’s a good idea to post a video ahead of your LIVE stream. That way if a viewer sees your posted video during your LIVE, a special icon will appear that lets them enter your stream directly via your For you feed.
Lighting is key to keeping viewers engaged. Bad lighting makes it harder for viewers to see what’s going on and can be a distraction. Good lighting helps keep viewers’ attention on what you want them to focus on. Consider having good lighting in place before you record.
Sound can often be overlooked, but it is just as important as your visuals when it comes to creating great LIVE videos. You want your viewers to hear everything you’re saying, after all. Background noise can be distracting, so consider finding a quiet place to stream from.
It’s a good idea to test your internet connection before going LIVE. LIVE videos require a steady internet connection, so it’s helpful to find the most consistent one.
You also want to take a moment and think about your visual presentation. Consider choosing one camera angle. Moving around during your stream can lead to a rough viewing experience, so pick a location for your phone and stick with it.
Plan it out
Preparation is your friend. Think about what you want to do before you go LIVE. There’s no need to write a script, but having a plan for what your stream is about can help you stay focused.
Engage your audience
When you do go LIVE, think about engaging with your viewers. Whether you’re responding to comments or answering their questions, consider going LIVE as a way to build your relationship with your audience.
Safe on LIVE
TikTok has a number of safeguards in place for LIVE videos. Creators have the ability to filter comments, mute viewers from commenting, and even block someone from their LIVE video.
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