Account solutions

TikTok Business Account

Think of a TikTok Business Account as home base for your brand. From this public profile, you can start building authentic connections with the TikTok community.

Download TikTok

Think like a marketer, act like a Creator

What features do you get with a TikTok Business Account?

Insightful performance and audience data

Understand what your audience responds well to and tailor your strategy to create top-performing content.

Seamless linking

Add important brand information to your account so it's easy and convenient for your audience to find.

Creative guidance for brands

Get all your questions answered about advertising on TikTok with the in-app Business Content Guide.

Exclusive video showcases

Discover what’s trending in your country on TikTok with exclusive content carousels from brands and creators.

Massive Commercial Music Library

Explore over 500,000 pieces of royalty-free music, sounds and songs that can take your creative content to the next level.

Intuitive Business suite

Get the support your brand needs on everything from analytics to success stories and creative advice.

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Success stories

See how brands already use TikTok Business Accounts

Pretty Little Thing

Celebrating sassy fast fashion and building a large-scale following

Pretty Little Thing, a UK-based fashion retailer owned by Boohoo Group, wanted to build its brand presence amongst its target audience of 16-24-year-old women by showcasing the endless transformations a woman can have through its diverse collections.

Engaging the TikTok Community with fun and authentic content

Chipotle, an American chain of fast casual restaurants, noticed their brand repeatedly being mentioned by the TikTok community, and decided to capture the opportunity and launch an official Business Account.

Let the setup begin

How to start a TikTok Business Account

We have everything you need to get started from step-by-step account creation to even more information on what your brand can do with a TikTok Business Account.

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FAQ

Have more questions about the TikTok Business Account?

These are the most asked questions about the Business Account. But if there’s something else you’re looking for, feel free to visit the TikTok Help Center for more information.

Visit Business Help Center

Yes, you can switch between account types at any time and as often as you wish.

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How to sign up for a TikTok Business Account

1. Download TikTok

Visit the Apple App Store or Google Play store to download the TikTok app. Once the app is installed and opened, find the Profile icon in the bottom menu bar and click “Sign Up” to register.

2. Set up your free Business Account

In the app, click "..." on the top right of the Profile page, go to Settings & Privacy then click Manage account and select Switch to Business Account. Choose the category that best fits your business to receive customized content, events, and solutions.

3. Start creating

Use your new Business Account to create content and explore the world of TikTok. You can check out our suite of creative tools to help you get started. Happy posting!

Accounts

Create a seamless account experience

Check out TikTok Ads Manager

TikTok Ads Manager is a great companion for your TikTok Business Account. The two work together to help brands manage their day-to-day content and build towards a holistic marketing strategy.

Learn more

Get started

Explore more on TikTok for Business

TikTok Business Account

Think like a marketer, act like a Creator

What features do you get with a TikTok Business Account?

See how brands already use TikTok Business Accounts

Celebrating sassy fast fashion and building a large-scale following

Engaging the TikTok Community with fun and authentic content

Let the setup begin

How to start a TikTok Business Account

How to start a TikTok Business Account

Have more questions about the TikTok Business Account?

Can you switch between Business and Personal accounts?

Does my account need to be approved in order to switch to a Business Account?

What benefits does a Business Account provide?

Will more features be available in the future for Business accounts?

How to sign up for a TikTok Business Account

1. Download TikTok

2. Set up your free Business Account

3. Start creating

Create a seamless account experience

Check out TikTok Ads Manager

Check out TikTok Ads Manager

Explore more on TikTok for Business

Commerce

Advertising

Measurement

Spark creativity