Engaging with existing and upcoming trends can be the best way to go - especially for brands just joining the TikTok community. So get involved with a hashtag, use an original sound that keeps cropping up in your For You feed, or get creative with the latest added effects.
Whether it's with creators, brands or other users - the TikTok community loves to interact. Leverage collaborative features like Duet, Stitch and Reply to Comments to connect with a wider audience, and partner with TikTok Creators to champion your brand message and further engage your audience.
Trends on TikTok have a life of their own. They evolve, take on different forms, explore different storylines and add new plot twists. Prove your TikTok credentials and make a name for yourself by taking an existing trend to the next level. Add your own twist, re-work an original sounds, or just create your own and get others on board.
When you're a pro at having fun on TikTok, you will start developing your own style. Embrace it. Turn it up to 11. Be experimental and introduce new, inspiring, educational and surprising elements to your storylines. Explore new ways of shooting and editing, and showcase the unique skills of your organization or the exceptional people who work there.
There is no single path to success on TikTok, but there are common themes shared among those who do well. Brands that embrace rich storytelling, creativity, positivity and authenticity make the deepest connections with our community.
Just remember, no matter what you do on TikTok, don't forget to have fun. Don't Make Ads. Make TikToks.
To get involved and learn more about taking that first step, head over to set up your TikTok Business Account. For more best practice and insights on creating TikTok Ads, check out:9 creative tips to drive auction ad performance